Master of Management (Marketing) (MC-MGTMKTS) // Course structure

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Course structure

The Master of Management (Marketing) consists of 12 semester-length subjects comprising three foundation subjects, three discipline core subjects, one capstone subject and five elective subjects.

Subject options

Foundation subjects

Students must take the following subjects:

Code Name Study period Credit Points
MGMT90140 Management Competencies
Summer Term (On Campus - Parkville)
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
 12.5
MGMT90141 Business Analysis & Decision Making
Summer Term (On Campus - Parkville)
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
 12.5
MGMT90144

Please note:

If ACCT90004 Accounting for Decision Making has not previously been taken, students must enrol in this subject in their first semester of study. This subject will take the place of an elective subject.

Discipline core subjects

Students must complete the following subjects:

Code Name Study period Credit Points
MKTG90004 Marketing Management
Summer Term (On Campus - Parkville)
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
 12.5
MKTG90008 Consumer Behaviour
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
 12.5
MKTG90011 Marketing Research
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
 12.5

Capstone subject

Students must complete the following subject in their final semester of study:

Code Name Study period Credit Points
MKTG90005 Marketing Strategy
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
 12.5

Elective subjects

Students must select a minimum of four subjects from the following list of Marketing subjects:

Code Name Study period Credit Points
MKTG90001 Retail Management
Semester 1 (On Campus - Parkville)
 12.5
MKTG90002 Product Management
Semester 1 (On Campus - Parkville)
 12.5
MKTG90003 Public Relations Management
Semester 2 (On Campus - Parkville)
 12.5
MKTG90006 Brand Management
Semester 1 (On Campus - Parkville)
 12.5
MKTG90007 Service Management
Semester 1 (On Campus - Parkville)
 12.5
MKTG90009 Advertising
Semester 2 (On Campus - Parkville)
 12.5
MKTG90012 International Marketing Management
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
 12.5
MKTG90017 Digital Business and Marketing
Semester 2 (On Campus - Parkville)
 12.5

Students may select a maximum of one additional subject from the list of Marketing subjects or from the list of recommended Master of Management general electives.

Last updated: 21 February 2025