Handbook home
Managing Markets (AGRI90014)
Graduate courseworkPoints: 12.5Online and On Campus (Parkville)
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Semester 2
Semester 2
Overview
Availability | Semester 2 - Online Semester 2 - On Campus |
---|---|
Fees | Look up fees |
This subject teaches the concepts and skills required to manage the marketing function within any organisation. Students learn to analyse markets, select targets and develop product, price, promotion and distribution strategies for businesses. The subject will include contemporary and comprehensive case studies from both North America and Australia.
Intended learning outcomes
The object of this subject is to develop and extend the student's understanding of the marketing function with particular reference to the agribusiness sector. Students will be introduced to the concept of marketing and the importance of building and managing strong customer relationships through the use of target marketing and management of product, price, promotion and distribution strategies.
Generic skills
It is expected students will develop:
- An awareness of and ability to utilise appropriate communication technology and methods for the storage, management and analysis of data
- Highly developed computer-based skills to allow for effective on-line learning and communication
- An appreciation of social and cultural diversity from a regional to a global context
- The ability to collaborate, exchange ideas and debate across on-line learning platforms
- The ability to plan, use time effectively and manage small projects
Last updated: 3 November 2022
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
None
Recommended background knowledge
Students must be able to perform word processing, use Excel spreadsheets, and have a reasonable understanding of the Internet and the University's Learning Management System.
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 3 November 2022
Assessment
Additional details
Online availabilities:
- Essay (1000 words) due in approximately week 5 (20%)
- Marketing strategy (2000 words) due in approximately week 9 (30%)
- Group case study report (2500 words) due in approximately week 12 (30%)
- Online discussion participation throughout the semester (20%)
*Online discussion is an integral component of this subject. It is a hurdle requirement that a minimum grade of 50% is achieved in this component.
On-Campus availabilities:
- Essay (1000 words) due in approximately week 5 (20%)
Essay (2000 words) due in approximately week 9 (30%)
Group case study report (2500 words) due in approximately week 12 (30%)
Oral class presentation on group case study (15 minutes) due during Weeks 9 -12 (20%)
Last updated: 3 November 2022
Dates & times
- Semester 2 - Online
Principal coordinator Ros Gall Mode of delivery Online Contact hours This subject is taught off-campus or using blended delivery (on and off campus) Teaching period 24 July 2017 to 22 October 2017 Last self-enrol date 4 August 2017 Census date 31 August 2017 Last date to withdraw without fail 22 September 2017 Assessment period ends 17 November 2017 Semester 2 contact information
- Semester 2 - On Campus
Principal coordinator Ros Gall Mode of delivery On Campus (Parkville) Contact hours This subject is taught off-campus or using blended delivery (on and off campus) Teaching period 24 July 2017 to 22 October 2017 Last self-enrol date 4 August 2017 Census date 31 August 2017 Last date to withdraw without fail 22 September 2017 Assessment period ends 17 November 2017 Semester 2 contact information
Time commitment details
170 hours. It is recommended that students devote a minimum 12 hours per week to this subject. On-campus students have the equivalent of two hours per week of face-to-face contact.
Additional delivery details
This subject is delivered either entirely online via the University's Learning Management System (LMS), or can be taken as a multi-modal subject by students who study on-campus.
The subject will be open on LMS approximately two weeks prior to the subject commencement date.
Last updated: 3 November 2022
Further information
- Texts
Prescribed texts
Marketing Kotler, P., Burton, S., Deans, K., Brown, L. and Armstrong, G. (2012) 9th edition, Pearson Education, Australia.
Recommended texts and other resources
Further reading materials will be available online.
- Related Handbook entries
This subject contributes to the following:
- Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
Last updated: 3 November 2022