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Marketing in Education (EDUC90141)
Graduate courseworkPoints: 25On Campus (Parkville)
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
March
Overview
Availability | March |
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Fees | Look up fees |
This subject explores the evolution and application of modern marketing as it applies to educational settings. Aspects such as the marketing concept, market orientation, marketing management, relationships marketing, services marketing, and marketing strategy are explored in educational organisations. The subject also examines the strategic market planning process in education and developing and applying marketing information systems in educational organisations.
Intended learning outcomes
On the completion of this subject students should be able to:
- understand the importance, evolution and application of marketing management as an integrated function within the changing educational environment;
- apply the features of marketing as a multi dimensional concept to own organisational settings;
- develop and prepare a marketing plan; and
- apply the key concepts of marketing including the marketing concept, market orientation, marketing information systems, market strategy, and relationship marketing as applied to educational settings.
Generic skills
On the completion of this subject students should be able to:
- demonstrate understanding of conceptual models ;
- understand and use a range of research skills;
- analyze and interpret and present research findings;
- plan and develop research project;
- plan strategically.
Last updated: 10 February 2024
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 10 February 2024
Assessment
Additional details
Two papers of 5,000 words (50 per cent), or one paper of 10,000 words (100 per cent).
This subject has a minimum hurdle requirement of 80% attendance at all tutorials, seminars and workshops.
Last updated: 10 February 2024
Dates & times
- March
Principal coordinator Lawrie Drysdale Mode of delivery On Campus (Parkville) Contact hours 48 hours Total time commitment 340 hours Pre teaching start date 1 March 2017 Teaching period 10 March 2017 to 27 May 2017 Last self-enrol date 2 March 2017 Census date 31 March 2017 Last date to withdraw without fail 19 May 2017 Assessment period ends 30 June 2017 March contact information
Time commitment details
340 hours
Additional delivery details
Pre-teaching period:
During the pre-teaching period, students will be required to complete reading that will be provided via LMS.
Last updated: 10 February 2024
Further information
- Texts
Prescribed texts
There are no specifically prescribed or recommended texts for this subject.
- Related Handbook entries
This subject contributes to the following:
Type Name Course Master of Education (Educational Management) Course Master of Education (Educational Management) Course Master of Education Course Master of Education - Links to additional information
Last updated: 10 February 2024