Presentation and Marketing (FLTV30010)
Undergraduate level 3Points: 12.5On Campus (Southbank)
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About this subject
Contact information
Semester 1
Overview
| Availability | Semester 1 |
|---|---|
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Marketing and Presentation is an intensive that introduces students to the key issues and skills necessary to enhance the student's artistic career in the independent film production industry. The subject focuses on presenting themselves and their short film work to the audience at large via marketing and publicity strategies. This subject will complement the work that student’s produced in Screen Practice 2B as a basis for practical case studies.
Intended learning outcomes
This subject aims to:
- Empower students with the skills to identify audiences for their screen productions;
- Prepare professional applications and accompanying paperwork;
- To demonstrate an enhanced understanding of marketing strategies;
- Introduce a broader range of communication methods in reference audience identification;
- Provide techniques for students to critically and constructively review their own work with an understanding of the audience’s perception;
- Provide an overview of current professional practices in approaching film funding bodies.
Generic skills
On completion of the subject students should be able to:
- exhibit sophisticated professional communication skills;
- undertake preparation of a curriculum vitae;
- identify career management strategies;
- Identify USP’s (Unique Selling Points) in their own work;
- Produce promotional materials such as EPK’s (inc. writing a compelling synopsis, a director’s statement, editing of publicity stills and other key documents).
- Prepare a strong and effective film funding application;
- Prepare a short film festival strategy.
Last updated: 3 November 2022