Presentation and Marketing (FLTV30010)
Undergraduate level 3Points: 12.5On Campus (Southbank)
About this subject
Contact information
Semester 1
Overview
| Availability | Semester 1 |
|---|---|
| Fees | Look up fees |
Marketing and Presentation is an intensive that introduces students to the key issues and skills necessary to enhance the student's artistic career in the independent film production industry. The subject focuses on presenting themselves and their short film work to the audience at large via marketing and publicity strategies. This subject will complement the work that student’s produced in Screen Practice 2B as a basis for practical case studies.
Intended learning outcomes
This subject aims to:
- Empower students with the skills to identify audiences for their screen productions;
- Prepare professional applications and accompanying paperwork;
- To demonstrate an enhanced understanding of marketing strategies;
- Introduce a broader range of communication methods in reference audience identification;
- Provide techniques for students to critically and constructively review their own work with an understanding of the audience’s perception;
- Provide an overview of current professional practices in approaching film funding bodies.
Generic skills
On completion of the subject students should be able to:
- exhibit sophisticated professional communication skills;
- undertake preparation of a curriculum vitae;
- identify career management strategies;
- Identify USP’s (Unique Selling Points) in their own work;
- Produce promotional materials such as EPK’s (inc. writing a compelling synopsis, a director’s statement, editing of publicity stills and other key documents).
- Prepare a strong and effective film funding application;
- Prepare a short film festival strategy.
Last updated: 3 November 2022
Eligibility and requirements
Prerequisites
| Code | Name | Teaching period | Credit Points |
|---|---|---|---|
| FLTV20009 | Screen Practice 2B | Semester 2 (On Campus - Southbank) |
25 |
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 3 November 2022
Assessment
Additional details
Hurdle requirement
Students must attend 80% of all scheduled classes and attempt all elements of assessment to be eligible for a pass in this subject.
- Electronic Press Kit inc. photographs and other visual material (equivalent 1500 words) - End of March - 40%
- Short film Festival Strategy (500 words) - End of March - 20%
- Alternative Distribution Assignment (2000 Words) - End of March - 40%
Last updated: 3 November 2022
Dates & times
- Semester 1
Time commitment details
96
Last updated: 3 November 2022
Further information
- Texts
- Related Handbook entries
Last updated: 3 November 2022