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Marketing Financial Analysis and Control (FNCE90035)
Graduate courseworkPoints: 6.25Not available in 2017
You’re currently viewing the 2017 version of this subject
Overview
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Overview of marketing financial analysis management issues; product management – profitability, pricing strategies, new product development; controlling costs; estimating revenue; customer analysis – profitability, value analysis process re-engineering; financial accountability of sales – advertising and market research functions; and competitor analysis.
Intended learning outcomes
On successful completion of this subject students should be able to:
- Apply shareholder value analysis to the assessment of marketing strategies;
- Apply rigorous financial analytical techniques to the marketing function and understanding the financial value of customers;
- Identify deficiencies in business planning for the marketing function.
Generic skills
On successful completion of this subject, students should have improved the following generic skills:
- Oral communication
- Written communication
- Collaborative learning
- Problem solving
- Team work
- Statistical reasoning
- Application of theory to practice
- Interpretation & analysis
- Critical thinking
- Synthesis of data and other information
- Evaluation of data and other information
- Using computer software
- Accessing data and other information from a range of sources
Last updated: 3 November 2022