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Marketing Communications Thesis Part 1 (MECM90032)
Graduate courseworkPoints: 18.75On Campus (Parkville)
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Semester 1
Semester 2
Overview
Availability | Semester 1 Semester 2 |
---|---|
Fees | Look up fees |
This subject requires students to design and deliver a substantial research project. Students will select an object of study, an appropriate methodology, and tools for analysing and interpreting the data they gather from their sources. Enrolment in the thesis is across two consecutive semesters and students must enrol in the subject in each semester to ensure they are meeting the full 37.5 point requirement for the year-long subject.
Intended learning outcomes
On successful completion of this subject, students should be able to:
- demonstrate a specialist understanding of the subject being studied;
- show advanced skills of analysis pertinent to the subject;
- show a detailed sense of the theoretical debates in the subject area;
- demonstrate an ability to undertake critical independent research; and
- show a good capacity to communicate research in written form.
Generic skills
Students who successfully complete this subject should be able to:
- prepare and present ideas in both verbal and written mode, and in conformity to conventions of academic presentation;
- reflect on learning and take responsibility for organising personal study; and
- undertake independent critical research, deploying skills of information retrieval and critical evaluation of sources and/or data.
Last updated: 3 November 2022
Eligibility and requirements
Prerequisites
Students enrolled in the thesis must also complete
Code | Name | Teaching period | Credit Points |
---|---|---|---|
MULT50001 | Research Principles and Practices |
Semester 2 (On Campus - Parkville)
Semester 1 (On Campus - Parkville)
|
12.5 |
Students must be admitted to the
Code | Name | Teaching period | Credit Points |
---|---|---|---|
No longer available |
Corequisites
None
Non-allowed subjects
Code | Name | Teaching period | Credit Points |
---|---|---|---|
MKTG90019 | Digital Marketing | Not available in 2024 |
6.25 |
MKTG90031 | Minor Thesis - Marketing Communications |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
18.75 |
MKTG90032 | Applied Syndicate Project |
Semester 2 (On Campus - Parkville)
Semester 1 (On Campus - Parkville)
|
12.5 |
MULT90019 | Internship II (Semester Long) |
Semester 2 (On Campus - Parkville)
Semester 1 (On Campus - Parkville)
|
25 |
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 3 November 2022
Assessment
Additional details
Please note: This assessment statement applies to the entire enrolment across Parts 1 and 2 of the subject (i.e. MECM90032 and MECM90033 together).
- A thesis of 12,000 words on an approved topic written over two consecutive semesters (100%), due at the end of the second semester of enrolment.
- Hurdle: students are required to attend a minimum of 80% of supervision meetings in order to pass this subject.
Last updated: 3 November 2022
Dates & times
- Semester 1
Principal coordinator Jennifer Beckett Mode of delivery On Campus (Parkville) Contact hours Total 25 hours: Regular meetings with the supervisor across two consecutive semesters. Total time commitment 510 hours Teaching period 27 February 2017 to 28 May 2017 Last self-enrol date 10 March 2017 Census date 31 March 2017 Last date to withdraw without fail 5 May 2017 Assessment period ends 23 June 2017 Semester 1 contact information
- Semester 2
Principal coordinator Jennifer Beckett Mode of delivery On Campus (Parkville) Contact hours Total 25 hours: Regular meetings with the supervisor across two consecutive semesters. Total time commitment 510 hours Teaching period 24 July 2017 to 22 October 2017 Last self-enrol date 4 August 2017 Census date 31 August 2017 Last date to withdraw without fail 22 September 2017 Assessment period ends 17 November 2017 Semester 2 contact information
Time commitment details
510 hours total - inclusive of two semesters (thesis Part 1 and Part 2)
Additional delivery details
This subject continues over two consecutive study periods, with students first enrolling in MECM90032 Marketing Communications Thesis Part 1 and then subsequently enrolling in MECM90033 Marketing Communications Thesis Part 2, for a total enrolment of 37.5 credit points. Students will receive an overall result for the subject following completion of the two-subject sequence.
Last updated: 3 November 2022
Further information
- Texts
Prescribed texts
There are no specifically prescribed or recommended texts for this subject.
- Subject notes
Please note: Information in this Handbook entry refers to both Part 1 and Part 2 of this subject (MECM90032 Marketing Communications Thesis Part 1 and MECM90033 Part 2)
- Related Handbook entries
This subject contributes to the following:
Type Name Informal specialisation 150 point Master of Marketing Communications Informal specialisation 200 Point Master of Marketing Communications - Links to additional information
Last updated: 3 November 2022