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Advanced Consumer Behaviour (MKTG90023) // Assessment
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About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Semester 2
Assessment
Additional details
- Individual research paper of 4,500 words, due at the end of semester (50%)
- Paper critique 1 of 750 words, due in week 4 (10%)
- Paper critique 2 of 750 words, due in week 8 (10%)
- Discussion leader (each seminar one student will be appointed as the discussion leader. S/he will present a critical evaluation of the assigned articles and also lead the discussion on the assigned topic of the seminar), at a designated week throughour the semester (20%)
- Class participation (attendance and active participation in class discussions), throughout the semester (10%)
Last updated: 9 April 2024