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Advanced Consumer Behaviour (MKTG90023)
Graduate courseworkPoints: 12.5On Campus (Parkville)
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Semester 2
Overview
Availability | Semester 2 |
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Fees | Look up fees |
This subject is designed to provide a strong foundation in theories and research in the area of consumer behaviour. This will involve an examination and understanding of various topics in social sciences such as cognitive psychology, social psychology, etc. and apply these to understand consumer behaviours. We will cover various topics such as consumer processing of market information, how information is incorporated into decision-making, factors influencing decision-making, and major methodologies available for investigating consumer behaviours.
Intended learning outcomes
On successful completion of this subject a student should be able to:
- Examine the theoretical domains in consumer behaviour and related disciplines of psychology for use in studying consumer behaviour topics;
- Critically evaluate key issues in consumer behaviour;
- Describe past research which has led to the advancement of our understanding of consumer behaviours;
- Conceptualise, formulate, and develop new research ideas to further our understanding of consumer behaviour; and
- Analyse the various methodologies used to understand consumer behaviour.
Generic skills
On successful completion of this subject, students should have improved the following generic skills:
- Reading, comprehending and critical evaluation of research articles published in various academic journals;
- Integration, evaluation and synthesis of knowledge from various areas of consumer research and related disciplines;
- Application of existing research methods in order to test hypotheses;
- Oral and communication skills, through seminar discussions and presentations; and
- Written skills, developed through the assignments.
Last updated: 9 April 2024
Eligibility and requirements
Prerequisites
Admission into MC-COMMGT Master of Commerce (Management), or MC-COMMKT Master of Commerce (Marketing), or PhD with coursework (Management and Marketing)
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 9 April 2024
Assessment
Additional details
- Individual research paper of 4,500 words, due at the end of semester (50%)
- Paper critique 1 of 750 words, due in week 4 (10%)
- Paper critique 2 of 750 words, due in week 8 (10%)
- Discussion leader (each seminar one student will be appointed as the discussion leader. S/he will present a critical evaluation of the assigned articles and also lead the discussion on the assigned topic of the seminar), at a designated week throughour the semester (20%)
- Class participation (attendance and active participation in class discussions), throughout the semester (10%)
Last updated: 9 April 2024
Dates & times
- Semester 2
Principal coordinator Julie Ozanne Mode of delivery On Campus (Parkville) Contact hours 36 hours (three hours per week) Total time commitment 170 hours Teaching period 24 July 2017 to 22 October 2017 Last self-enrol date 4 August 2017 Census date 31 August 2017 Last date to withdraw without fail 22 September 2017 Assessment period ends 17 November 2017 Semester 2 contact information
Time commitment details
Estimated total time commitment of 170 hours per semester
Last updated: 9 April 2024
Further information
- Texts
Prescribed texts
There are no specifically prescribed or recommended texts for this subject.
- Related Handbook entries
This subject contributes to the following:
Type Name Course Master of Commerce (Marketing) Course Master of Commerce (Management)
Last updated: 9 April 2024