150 point Master of Marketing Communications // Structure

150 point program

Duration: 1.5 years full-time / up to 3 years part-time

Coursework Only Option:

• six compulsory subjects (75 points)
• one core subject/s (25 points)
• four elective subjects (50 points)

or

Minor Thesis Option:

• six compulsory subjects (75 points)
• MECM90032 Marketing Communications Thesis Part 1 and MECM90033 Marketing Communications Thesis Part 2 (37.5 points total)
• MULT50001 Research Principles and Practices (12.5 points)
• two elective subjects (25 points)

Please note: the thesis option must be taken over two consecutive semesters

Capstone Requirement:

All students are required to complete the Capstone Requirement for the program (at least 25 points). Students must complete one of the following capstone options:

Capstone Stream 1: MKTG90032 Applied Syndicate Project (12.5 points) and MGMT90148 Consulting Fundamentals (12.5 points)
Purpose: Enables students to plan, execute and communicate a commincations plan or research project.

Capstone Stream 2: MKTG90011 Marketing Research (12.5 points) and MGMT90148 Consulting Fundamentals (12.5 points)
Purpose: Enables students to plan, execute and communicate a marketing-focussed research project.

Capstone Stream 3: MECM90032 Marketing Communications Thesis Part 1 and MECM90033 Marketing Communications Thesis Part 2 (37.5 points total)
Purpose: An opportunity to integrate knowledge and research skills to address a specific marketing communications research question.

Capstone Stream 4: MULT90019 Internship II (Semester Long) (25 points)
Purpose: An opportunity to acquire practical skills in development practice and project management and apply this knowledge to solve problems that arise in a professional context and develop an integrated understanding of knowledge and practice.

For policies that govern this degree, see Academic Services Policy in the University Melbourne Policy Framework. Students also should also refer to information in the Student Policy Directory.