Master of Marketing (294BE)

Overview

Entry requirements

This version of the course does not accept new applications in 2016

1. The Selection Committee will evaluate the applicant’s ability to pursue successfully the course using the following criterion –
• an undergraduate degree with at least H2B (70%) average; and
• a minimum of two years full time relevant work experience normally gained after graduating from an undergraduate degree.

2. The Selection Committee may conduct interviews for short listed applicants or call for referees reports and employer references to elucidate any of the matters referred to above.

3. The Selection Committee may seek further information to clarify any aspect of an application in accordance with the Academic Board rules on the use of selection instruments

Inherent requirements (core participation requirements)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (2005), and Students Experiencing Academic Disadvantage Policy, academic requirements for this subject are articulated in the Subject Description, Subject Objectives, Generic Skills and Assessment Requirements of this entry.The University is dedicated to providingsupport to those with special requirements. Further details on the disability support scheme can be found at the Disability Liaison Unit website. http://www.services.unimelb.edu.au/disability/

Course structure

The Master of Marketing is a 13 subject program, comprising two initial integrative unit subjects, followed by a core of eight subjects. Six of these subjects/units are General Management subjects and the remainder are Marketing Management subjects.

Subject options

Required subjects

Electives

The remaining four subjects must be chosen from a range of marketing and marketing-related electives and should include subjects such as

Last updated: 27 February 2025