Master of Management (Marketing) (MC-MGMTMKT)
Masters (Coursework)Year: 2018 Delivered: On Campus (Parkville)
You’re currently viewing the 2018 version of this course
About this course
Coordinator
Joeri Mol
Contact
Currently enrolled students:
- General information: https://ask.unimelb.edu.au
- Contact Stop 1
Future stduents:
- Further information: mbs.unimelb.edu.au
- Submit an enquiry
Overview
| Award title | Master of Management (Marketing) |
|---|---|
| Year & campus | 2018 — Parkville |
| CRICOS code | 064503C |
| Fees information | Subject EFTSL, level, discipline and census date |
| Study level & type | Graduate Coursework |
| AQF level | 9 |
| Credit points | 200 credit points |
| Duration | 24 months full-time or 48 months part-time |
The Master of Management (Marketing) provides foundation training in a variety of business and management disciplines and specialist training in marketing. It enables graduates to develop, implement and control integrated marketing programs, work closely with managers in other functional areas, and pursue a career in marketing management. The course focuses on the means by which organisations attract and retain customers, and covers many aspects of marketing, including marketing strategy, customer behaviour, relationship marketing, branding and international marketing.
Last updated: 16 April 2025