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Master of Management (Marketing) (MC-MGMTMKT) // Course structure

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Course structure

The 200 Point Master of Management (Marketing) consists of 16 semester-length subjects comprising four foundation subjects, four discipline core subjects, one capstone subject and seven elective subjects. Students entering the course with 50 points of advanced standing should visit the Majors, minors and specialisations page.

Subject options

Foundation subjects

Students must complete one of the following subjects:

Code Name Study period Credit Points
ACCT90004 Accounting for Decision Making
Summer Term (On Campus - Parkville)
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
 12.5
ECON90015 Managerial Economics
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
 12.5
FNCE90060 Financial Management
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
 12.5
FNCE90065 Fundamentals of Finance
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
 12.5

Students must complete one of the following subjects:

Code Name Study period Credit Points
MGMT90015 Managing People
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
 12.5
MGMT90018 Managerial Psychology
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
 12.5

Students must complete both of the following subjects:

Code Name Study period Credit Points
MGMT90141 Business Analysis & Decision Making
Summer Term (On Campus - Parkville)
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
 12.5
MKTG90037 Managing for Value Creation
Summer Term (On Campus - Parkville)
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
 12.5

Discipline core subjects

Students must complete the following subjects immediately after completing their foundation subjects:

Code Name Study period Credit Points
MGMT90140 Management Competencies
Summer Term (On Campus - Parkville)
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
 12.5
MKTG90004 Marketing Management
Summer Term (On Campus - Parkville)
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
 12.5
MKTG90008 Consumer Behaviour
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
 12.5
MKTG90011 Marketing Research
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
 12.5

Capstone subject

Students must complete the following subject in their final semester of study:

Code Name Study period Credit Points
MKTG90005 Marketing Strategy
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
 12.5

Elective subjects

Students must select a minimum of four subjects from the following list of Marketing subjects:

Code Name Study period Credit Points
MKTG90001 Retail Management
Semester 1 (On Campus - Parkville)
 12.5
MKTG90002 Product Management
Semester 1 (On Campus - Parkville)
 12.5
MKTG90003 Public Relations Management
Semester 2 (On Campus - Parkville)
 12.5
MKTG90006 Brand Management
Semester 1 (On Campus - Parkville)
 12.5
MKTG90007 Service Management
Semester 1 (On Campus - Parkville)
 12.5
MKTG90009 Advertising
Semester 2 (On Campus - Parkville)
 12.5
MKTG90012 International Marketing Management
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
 12.5
MGMT90208 Sustainable Business Practices
Semester 1 (On Campus - Parkville)
 12.5
MKTG90026 Marketing Metrics
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
 12.5
MKTG90033 Neuromarketing
Semester 1 (On Campus - Parkville)
 12.5
MKTG90017 Digital Business and Marketing
Semester 2 (On Campus - Parkville)
 12.5

Students may select a maximum of three additional subjects from the list of Marketing subjects or from the list of recommended Master of Management general electives.

Students are encouraged to take MGMT90208 Sustainable Business Practices.

Last updated: 8 December 2024