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Graphic Design Studio 1: Image & Text (FINA10040)

Undergraduate level 1Points: 12.5On Campus (Southbank)

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Year of offer2018
Subject levelUndergraduate Level 1
Subject codeFINA10040
Semester 2
FeesSubject EFTSL, Level, Discipline & Census Date

The focus of this studio subject is the development of both design thinking and dexterity with tools – specifically the generation and articulation of design possibilities through a series of studio-based projects.

Through a study graphic design traditions and visual cultural histories, and the work of a number of exemplary practitioners, students will be introduced through a range of studio workshops to working with a range of design techniques and graphic methods. These workshops will be a combination of contact time and independent study time.

Intended learning outcomes

Students who have successfully completed this subject should be able to:

  • Demonstrate familiarity with a grammar of image and text elements, sufficient to produce graphic renderings, typographical and visualisation presentations to help communicate a range of ideas
  • Demonstrate capacity to analyse, evaluate and critique the effectiveness of visual communication work
  • Respond to a communication need by determining an appropriate perspective and following through by form-making using various graphic means
  • Develop and refine a range of methods that culminate into a cohesive body of work targeting professional practice, an independent studio practice, or entrepreneurship
  • Work with contemporary and historical tools and software
  • Professionally document the conceptual development, research and realisation of a designed item, and reflect on the outcome.

Generic skills

On completing this subject students will demonstrate:

  • An ability to undertake critical analysis
  • An ability to work with design precedents
  • An ability to work with different design methodologies
  • An understanding of challenges for the professional visual artist in the 21st century;
  • An understanding of their relationship with and responsibility to their cultural environment and society.

Eligibility and requirements





Non-allowed subjects


Core participation requirements

The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.

Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home


Additional details

  • Individual presentation of 5 mins duration, followed by written submission (equivalent to 500 words). Class presentations take place in weeks 4-6. Written paper is due one week after class presentation. (15%)
  • Folio presentation of student’s nominated design element, developed to a specified brief including research, a development folio and essay, equivalent to 1500 words. Due Week 7. (35%)
  • Graphic design portfolio demonstrating a range of skills, as determined by workshop program, equivalent to 2000 words. Due Week 12. (50%)
  • Hurdle requirement: Students must attend 75% of scheduled classes and attempt all elements of assessment to be eligible for a pass in this subject.

Dates & times

  • Semester 2
    Principal coordinatorSu Baker
    Mode of deliveryOn Campus — Southbank
    Contact hours1 x 3-hour studio class each week of semester (total of 36 contact hours)
    Total time commitment170 hours
    Teaching period23 July 2018 to 21 October 2018
    Last self-enrol date 3 August 2018
    Census date31 August 2018
    Last date to withdraw without fail21 September 2018
    Assessment period ends16 November 2018

    Semester 2 contact information

    Professor Su Baker


Time commitment details

170 hours

Further information

  • Texts

    Prescribed texts

    There are no specifically prescribed or recommended texts for this subject.

  • Breadth options

    This subject is available as breadth in the following courses:

  • Available to Study Abroad and/or Study Exchange Students

    This subject is available to students studying at the University from eligible overseas institutions on exchange and study abroad. Students are required to satisfy any listed requirements, such as pre- and co-requisites, for enrolment in the subject.

Last updated: 10 August 2019