Presentation and Marketing (FLTV30010)

Undergraduate level 3Points: 12.5On Campus (Southbank)

You’re viewing the 2018 Handbook:
Or view archived Handbooks
You’re currently viewing the 2018 version of this subject

Overview

Availability
Semester 1
FeesLook up fees

Marketing and Presentation is an intensive that introduces students to the key issues and skills necessary to enhance the student's artistic career in the independent film production industry. The subject focuses on presenting themselves and their short film work to the audience at large via marketing and publicity strategies. This subject will complement the work that student’s produced in Screen Practice 2B as a basis for practical case studies and prepare them for their capstone project in Screen Practice 3.

Intended learning outcomes

To demonstrate an enhanced understanding of marketing strategies;

Generic skills

On completion of the subject students should be able to:

  • exhibit sophisticated professional communication skills;
  • undertake preparation of a curriculum vitae;
  • identify career management strategies;
  • Identify USP’s (Unique Selling Points) in their own work;
  • Produce promotional materials such as EPK’s (inc. writing a compelling synopsis, a director’s statement, editing of publicity stills and other key documents).
  • Prepare a strong and effective film funding application;
  • Prepare a short film festival strategy.

Last updated: 3 November 2022