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Presentation and Marketing (FLTV30010)
Undergraduate level 3Points: 12.5On Campus (Southbank)
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Semester 1
Andrew O'Keefe okeefea@unimelb.edu.au
Overview
Availability | Semester 1 |
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Fees | Look up fees |
Marketing and Presentation is an intensive that introduces students to the key issues and skills necessary to enhance the student's artistic career in the independent film production industry. The subject focuses on presenting themselves and their short film work to the audience at large via marketing and publicity strategies. This subject will complement the work that student’s produced in Screen Practice 2B as a basis for practical case studies and prepare them for their capstone project in Screen Practice 3.
Intended learning outcomes
To demonstrate an enhanced understanding of marketing strategies;
Generic skills
On completion of the subject students should be able to:
- exhibit sophisticated professional communication skills;
- undertake preparation of a curriculum vitae;
- identify career management strategies;
- Identify USP’s (Unique Selling Points) in their own work;
- Produce promotional materials such as EPK’s (inc. writing a compelling synopsis, a director’s statement, editing of publicity stills and other key documents).
- Prepare a strong and effective film funding application;
- Prepare a short film festival strategy.
Last updated: 3 November 2022
Eligibility and requirements
Prerequisites
Code | Name | Teaching period | Credit Points |
---|---|---|---|
FLTV20009 | Screen Practice 2B | Semester 2 (On Campus - Southbank) |
25 |
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 3 November 2022
Assessment
Additional details
Hurdle requirement
Students must attend 80% of all scheduled classes and attempt all elements of assessment to be eligible for a pass in this subject.
- Electronic Press Kit inc. photographs and other visual material (equivalent 1500 words) - End of March - 40%
- Short film Festival Strategy (500 words) - End of March - 20%
- Crowdfunding campaign script and plan (2000 Words) - End of March - 40%
Last updated: 3 November 2022
Dates & times
- Semester 1
Principal coordinator Andrew O'Keefe Mode of delivery On Campus (Southbank) Contact hours 35 Teaching period 19 February 2018 to 27 May 2018 Last self-enrol date 2 March 2018 Census date 31 March 2018 Last date to withdraw without fail 4 May 2018 Assessment period ends 22 June 2018 Semester 1 contact information
Andrew O'Keefe okeefea@unimelb.edu.au
Time commitment details
136
Last updated: 3 November 2022
Further information
- Texts
Prescribed texts
N/A
- Related Handbook entries
This subject contributes to the following:
Type Name Course Bachelor of Fine Arts (Film and Television)
Last updated: 3 November 2022