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Research Methods in Mgmt & Mktg (MGMT90035)
Graduate courseworkPoints: 12.5Not available in 2018
Overview
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This module-based subject introduces doctoral students to specific key methods and techniques commonly used in management and marketing research. It consists of a rolling set of topics/modules across the year. Modules vary from year to year and are specifically applied to management and marketing research. Modules are on such topics as the: development and conducting of research interviews; multivariate analytic techniques; experimental design and methods; historical analysis; international research; and discourse analysis. Please consult the subject coordinator for the current years module offerings.
Intended learning outcomes
- Develop research methods skills at the start of students' candidature
- Develop effective research methods for the students' thesis research project
- Provide structured guidance to produce a first draft of the methods section of the confirmation research proposal
Generic skills
On successful completion of this subject, students should have improved the following generic skills:
- Problem solving skills, which should be enhanced through the study of research design and research methods;
- Writing skills appropriate for the preparation of academic articles and research reports in Management and Marketing, including the doctoral thesis;
- Analytical skills, which should be developed through the evaluation of quantitative and qualitative empirical research literature.
Last updated: 9 April 2024
Eligibility and requirements
Prerequisites
Admission to the PhD with Coursework (Management and Marketing) Program.
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 9 April 2024
Assessment
Additional details
- 2500 word written assignment due end of Semester 1 (25%);
- 20 minute in-class presentation due end of Semester 1 (20%);
- Two written assignments totalling 2500 words due end of Semester 2 (25%);
- 20 minute in-class presentation due end of Semester 2 (20%); and
- Contribution to seminar discussions throughout the semester (10%).
Note: This subject is assessed on a Pass-Fail basis; it is a requirement of confirmation that students achieve a Pass in this subject.
Last updated: 9 April 2024
Dates & times
Not available in 2018
Time commitment details
Estimated total time commitment of 170 hours per semester
Last updated: 9 April 2024
Further information
- Texts
Prescribed texts
None
- Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
Last updated: 9 April 2024