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Product Management (MKTG90002)
Graduate courseworkPoints: 12.5On Campus (Parkville)
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Semester 1
Overview
Availability | Semester 1 |
---|---|
Fees | Look up fees |
Product development is an important source of profitability as existing markets become price competitive and saturated. However, the process of product development is fraught with risk. In this course we study the process of managing products and how companies can manage their introduction and elimination from the product portfolio. We review how these decisions are made within the context of profit seeking and not-for-profit organizations. We then review the implication of these decisions for performance.
Intended learning outcomes
Appreciate the systematic scientific analysis as well as the creative art and judgment involved in new product management.
Generic skills
On successful completion of this subject, students should have improved the following generic skills:
- Collaborative learning and teamwork, developed through case study assignments. Teamwork will be fostered through collaborative learning, which is necessary to analyse, write-up and present case assignments;
- Problem solving and critical thinking;
- Creative thinking and application;
- Oral and written communication, fostered through the presentation and write-up of case assignments and through class discussions;
- Synthesis and application of theoretical models to case studies and recurring organisational problems.
Last updated: 9 April 2024
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 9 April 2024
Assessment
Description | Timing | Percentage |
---|---|---|
2-hour end-of-semester examination (50%)
| End of semester | 50% |
Individual written case study assignments of 200 words each 2.5% (800 words total - 10%), due on FOUR specified weeks (10%)
| Throughout the semester | 10% |
2000 word group assignment (normally in groups of 3-4) including a 15 min group presentation due in week 10 (25%)
| Week 10 | 25% |
2000 word group assignment (normally in groups of 3-4) including a 15 min group presentation due in week 10
| Throughout the semester | 15% |
Last updated: 9 April 2024
Dates & times
- Semester 1
Principal coordinator Sarah Sadiq Mode of delivery On Campus (Parkville) Contact hours One 3-hour seminar per week Total time commitment 170 hours Teaching period 26 February 2018 to 27 May 2018 Last self-enrol date 9 March 2018 Census date 31 March 2018 Last date to withdraw without fail 4 May 2018 Assessment period ends 22 June 2018 Semester 1 contact information
Time commitment details
Estimated total time commitment of 170 hours per semester
Last updated: 9 April 2024
Further information
- Texts
Prescribed texts
None
- Related Handbook entries
This subject contributes to the following:
Type Name Course Master of Management (Marketing) Course Master of Management (Marketing) Informal specialisation 150 Point Master of Management (Marketing) - Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
- Available to Study Abroad and/or Study Exchange Students
This subject is available to students studying at the University from eligible overseas institutions on exchange and study abroad. Students are required to satisfy any listed requirements, such as pre- and co-requisites, for enrolment in the subject.
Last updated: 9 April 2024