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Marketing Management (MKTG90004)
Graduate courseworkPoints: 12.5On Campus (Parkville)
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Summer Term
Semester 1
Semester 2
Prof Nicole Mead nicole.mead@unimelb.edu.au
Overview
Availability | Summer Term Semester 1 Semester 2 |
---|---|
Fees | Look up fees |
This subject provides an introduction to the basic concepts, principles and activities of marketing and how to manage an organisation's marketing effort. Some of the principal topics include value-based marketing, market research, selecting target markets, product and brand management, marketing communications (advertising and promotions, as well as personal selling), management of distribution channels, pricing decisions and marketing ethics. Students are also introduced to the nature of buyer behaviour, including decision-making patterns, purchase behaviours, and customer satisfaction.
Intended learning outcomes
On successful completion of this subject, students should be able to:
- Explain the critical importance of marketing for superior business performance
- Analyse marketing problems facing practitioners and firms and apply relevant theories, concepts and models to generate appropriate solutions
- Understand the fundamental concepts and principles involved in marketing
- Analyse various ethical implications facing a marketing manager in their decisions.
Generic skills
On successful completion of this subject, students should have improved the following generic skills:
- Critical evaluation of an argument. For example, that market share does not necessarily create shareholder value because market share often comes at a cost;
- Application of marketing theories to real world marketing practice;
- Problem solving, which should be fostered through the application of appropriate theories or principles. For example, determine when to lower a product price permanently as opposed to using a series of price promotions;
- Oral and written communication;
- Collaborative learning and team work;
- Strategic thinking.
Last updated: 9 April 2024
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 9 April 2024
Assessment
Description | Timing | Percentage |
---|---|---|
Group written assignment (usually in groups of 3-4)
| Week 12 | 30% |
Mid-semester test
| Week 7 | 10% |
End of semester examination
| During the examination period | 50% |
Group presentation (usually in groups of 3-4)
| Throughout the semester | 10% |
Last updated: 9 April 2024
Dates & times
- Summer Term
Principal coordinator Scott Tetley Mode of delivery On Campus (Parkville) Contact hours Two 3-hour seminars per week (Summer Semester) Total time commitment 170 hours Teaching period 2 January 2018 to 16 February 2018 Last self-enrol date 11 January 2018 Census date 12 January 2018 Last date to withdraw without fail 9 February 2018 Assessment period ends 24 February 2018 Summer Term contact information
Subject Coordinator contact:Summer:Mr Scott Tetley scott.tetley@unimelb.edu.auSemester 1:Mr Scott Tetley scott.tetley@unimelb.edu.auSemester 2:Dr Ilkka Ojansivu ilkka.ojansivu@unimelb.edu.au - Semester 1
Principal coordinator Scott Tetley Mode of delivery On Campus (Parkville) Contact hours One 3-hour seminar per week (Semester 1, Semester 2) Total time commitment 170 hours Teaching period 26 February 2018 to 27 May 2018 Last self-enrol date 9 March 2018 Census date 31 March 2018 Last date to withdraw without fail 4 May 2018 Assessment period ends 22 June 2018 Semester 1 contact information
Subject Coordinator contact:Summer:Mr Scott Tetley scott.tetley@unimelb.edu.auSemester 1:Mr Scott Tetley scott.tetley@unimelb.edu.auSemester 2:Dr Ilkka Ojansivu ilkka.ojansivu@unimelb.edu.au - Semester 2
Principal coordinator Nicole Mead Mode of delivery On Campus (Parkville) Contact hours One 3-hour seminar per week Total time commitment 170 hours Teaching period 23 July 2018 to 21 October 2018 Last self-enrol date 3 August 2018 Census date 31 August 2018 Last date to withdraw without fail 21 September 2018 Assessment period ends 16 November 2018 Semester 2 contact information
Prof Nicole Mead nicole.mead@unimelb.edu.au
Time commitment details
Estimated total time commitment of 170 hours per semester
Last updated: 9 April 2024
Further information
- Texts
Prescribed texts
None
- Subject notes
Students in the Master of Accounting, the Master of Management suite of programs, the Master of Business and Information Technology and the second year of the Master of Finance are eligible to undertake this subject.
- Related Handbook entries
This subject contributes to the following:
Type Name Course Master of Management (Marketing) Course Master of Finance Course Master of Management Course Master of Information Systems Course Master of Information Systems Course Master of Information Systems Informal specialisation 150 Point Master of Journalism Informal specialisation 150 Point Master of Management Informal specialisation 150 Point Master of Management (Marketing) Informal specialisation 200 Point Master of Journalism Informal specialisation 200 Point Master of Marketing Communications Informal specialisation 150 point Master of Marketing Communications Major EMA 150 point program - full time over 1.5 years Informal specialisation EMA 200 point program - full time over 1.5 years Informal specialisation EMA 200 point program - full time over 2 years Major MIS Research Specialisation Major MIS Health Specialisation Major MIS Professional Specialisation Informal specialisation 100 Point Master of Journalism - Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
Last updated: 9 April 2024