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International Marketing Management (MKTG90012)
Graduate courseworkPoints: 12.5On Campus (Parkville)
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Semester 1
Semester One contact information
Semester 2
Dr Tanvir Ahmed tanvir.ahmed@unimelb.edu.au
Overview
Availability | Semester 1 Semester 2 |
---|---|
Fees | Look up fees |
International Marketing provides students with an introduction to basic marketing concepts as they apply in an international context. More fundamentally, it discusses some of the most important topics facing both international marketing practitioners and academics. These include type and timing of market entry; international branding concepts; as well as international product, pricing, distribution and promotion policies. A particular emphasis is placed on the role of marketing in shaping international business strategy.
Intended learning outcomes
Describe and appraise the skills/mindsets required for formulating and implementing successful marketing strategies in foreign countries
Generic skills
On successful completion of this subject, students should have improved the following generic skills:
- Interpretative and analytical skills through participating in an online simulation and studying and debating a variety of competing views on the nature and significance of key topics in international marketing;
- Oral communication skills through in-class discussions;
- Written communication skills will be developed through two assignments; and
- Evaluative and synthetic skills will be improved through an end-of-semester assignment which analyses the broad themes and topics of the subject overall.
Last updated: 9 April 2024
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 9 April 2024
Assessment
Description | Timing | Percentage |
---|---|---|
End of semester examination
| End of semester | 50% |
Group assignment (usually in groups of 3-4) students
| Week 12 | 20% |
Group result in online simulation (normally in groups of 3-4)
| Week 11 | 10% |
Class participation throughout the semester
| Throughout the semester | 10% |
Group presentation + Q&A (normally in groups of 3-4)
| From Week 3 to Week 12 | 10% |
Last updated: 9 April 2024
Dates & times
- Semester 1
Principal coordinator Miriam Guenther Mode of delivery On Campus (Parkville) Contact hours Three hours of classes per week Total time commitment 170 hours Teaching period 26 February 2018 to 27 May 2018 Last self-enrol date 9 March 2018 Census date 31 March 2018 Last date to withdraw without fail 4 May 2018 Assessment period ends 22 June 2018 Semester 1 contact information
Semester One contact information
- Semester 2
Coordinator Tanvir Ahmed Mode of delivery On Campus (Parkville) Contact hours Three hours of classes per week Total time commitment 170 hours Teaching period 23 July 2018 to 21 October 2018 Last self-enrol date 3 August 2018 Census date 31 August 2018 Last date to withdraw without fail 21 September 2018 Assessment period ends 16 November 2018 Semester 2 contact information
Dr Tanvir Ahmed tanvir.ahmed@unimelb.edu.au
Time commitment details
Estimated total time commitment of 170 hours per semester
Last updated: 9 April 2024
Further information
- Texts
Prescribed texts
Fletcher and Crawford (2011). International Marketing (5th Ed). China: Pearson
- Related Handbook entries
This subject contributes to the following:
Type Name Course Master of International Business Course Master of Management (Marketing) Informal specialisation 150 Point Master of International Business Informal specialisation 150 Point Master of Management (Marketing) - Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
Last updated: 9 April 2024