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Business Strategy (BUSA90026)

Graduate courseworkPoints: 12.5On Campus (Parkville)

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Overview

Year of offer2019
Subject levelGraduate coursework
Subject codeBUSA90026
Campus
Parkville
Availability(Quotas apply)
January
April
September
FeesSubject EFTSL, Level, Discipline & Census Date

Formulating, or contributing to the formulation of, the business strategy of the firm is one of the key roles of a General Manager or Chief Executive. It involves not only integrating and coordinating the activities of different functional areas, such as marketing, operations management, accounting, human resource management and finance, but also a conscious building and sustaining of the firm’s competitive advantage (s), and making critical choices as to which products, markets and segments the firm should compete in. As a result, the manager needs to have a clear understanding of the factors and forces which shape the success (or failure) of the firm and the industry. This subject provides an introduction to the frameworks and tools commonly used in developing and assessing business strategies. It is also intended to develop the student’s decision-making skills from the perspective of top management.

Intended learning outcomes

Desired outcomes right after taking Business Strategy:

  • The student should be able to competently analyse a firm's competitive strategy: articulating the firm's competitive environment, how the firm is positioned relative to competitors/collaborators in the market and along the value chain, how the firm creates and sustains competitive advantage (or fails to do so), how the firm develops and/or acquires new resources and capabilities in order to remain competitive.
  • Example outcome: If given a case study (e.g., from HBS) or an article about a company (e.g., from HBR or The Economist), the student should be able to use concepts and frameworks from Business Strategy to conduct a critical analysis of the firm's strategy, covering the scope stated above.
  • Based on the analysis, the student should be able to offer recommendations for how the firm could be strategically positioned/repositioned if necessary, as well as to propose ways in which it might need to change internal resources/capabilities and external linkages in order to fit with the proposed strategy.

Desired outcomes after completing the MBA:

  • In addition to the above, the student should be able to link strategy to other areas of management, including marketing, operations, finance, managing people, and innovation.
  • This could be reflected in the student having a whole-firm view of strategy, both at the business unit level (business strategy) as well as at the corporate level (corporate strategy).
  • One application of this outcome is that the student should be able to demonstrate familiarity when using the relevant concepts/frameworks from Business Strategy to the analysis of cases such as those used for recruitment by consulting firms and other potential employers.

Eligibility and requirements

Prerequisites

Code Name Teaching period Credit Points
BUSA90001 Financial Accounting
January
January
July
September
12.5
BUSA90480 Leadership
Summer Term
March
March
June
September
6.25
BUSA90481 Social Responsibility and Ethics
Summer Term
April
April
June
September
6.25
BUSA90224 Managing People
January
June
July
September
12.5
BUSA90193 Managerial Economics
January
April
July
September
12.5
BUSA90060 Data Analysis
January
January
April
July
September
12.5

Corequisites

Code Name Teaching period Credit Points
BUSA90093 Financial Management
January
April
April
July
12.5
BUSA90243 Marketing
January
April
April
September
12.5

Non-allowed subjects

None

Core participation requirements

The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.

Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home

Assessment

Additional details

Geoff Martin:

  • Case preparation and discussion (20%)
    • Equivalent to 500 words
    • Throughout subject
  • Syndicate assignments and presentations (up to 3) (20%)
    • Equivalent to 2,500 word assessment
    • Throughout subject
  • Final examination (60%)
    • Hurdle requirement
    • 2 hours
    • End of subject

Kwanghui Lim:

  • Case preparation and discussion (10%)
    • Equivalent to 500 words
    • Throughout subject
  • Review questions (10%)
  • Syndicate assignments and presentations (up to 3) (30%)
    • Equivalent to 2,500 word assessment
    • Throughout subject
  • Final examination (50%)
    • Hurdle requirement
    • 2 hours
    • End of subject

Brandon Lee:

  • Case preparation and discussion (15%)
    • Equivalent to 500 words
    • Throughout subject
  • Syndicate assignments and presentations (up to 3) (35%)
    • Equivalent to 2,500 word assessment
    • Throughout subject
  • Final examination (50%)
    • Hurdle requirement
    • 2 hours
    • End of subject

EMBA:

  • Class participation and discussion (15%)
    • Throughout subject
  • Quiz (15%)
    • 1 hour
    • Midway through the subject
  • Syndicate Project (30%)
    • Report (equivalent of 750 word assessment)
    • Presentation (equivalent of 750 word assessment)
    • Midway through the subject
  • Final Exam (40%)
    • Hurdle requirement
    • 90 minutes
    • End of subject

Quotas apply to this subject

Dates & times

  • January
    Mode of deliveryOn Campus — Parkville
    Contact hours30 hours
    Pre teaching start date 7 January 2019
    Pre teaching requirementsstudents are required to complete approximately 15 hours of readings to prepare for the subject during pre-teaching period
    Teaching period14 January 2019 to 21 March 2019
    Last self-enrol date 2 December 2018
    Census date25 January 2019
    Last date to withdraw without fail 1 March 2019
    Assessment period ends28 March 2019

    January contact information

    Melbourne Business School

    Degree Program Services

    Email: programservices@mbs.edu

  • April
    Mode of deliveryOn Campus — Parkville
    Contact hours30 hours
    Pre teaching start date 1 April 2019
    Pre teaching requirementsstudents are required to complete approximately 15 hours of readings to prepare for the subject during pre-teaching period
    Teaching period 8 April 2019 to 13 June 2019
    Last self-enrol date 3 February 2019
    Census date23 April 2019
    Last date to withdraw without fail24 May 2019
    Assessment period ends20 June 2019

    April contact information

    Melbourne Business School

    Degree Program Services

    Email: programservices@mbs.edu

  • September
    Mode of deliveryOn Campus — Parkville
    Contact hours30 hours
    Pre teaching start date16 September 2019
    Pre teaching requirementsstudents are required to complete approximately 15 hours of readings to prepare for the subject during pre-teaching period
    Teaching period23 September 2019 to 28 November 2019
    Last self-enrol date21 July 2019
    Census date 4 October 2019
    Last date to withdraw without fail 8 November 2019
    Assessment period ends 5 December 2019

Additional delivery details

This subject is only available to students admitted to GD-BA, MC-BAPT, MC-BAPTME, or students with permission of the MBA Course coordinator

This subject is a quota subject and places are limited. Students may provisionally enrol via the Student Portal, but places are not guaranteed until selection is completed. You will be notified in writing by the Student Centre if you are selected.

The students will be selected on the first come, first served basis. If any student is approaching the course completion date, s/he will get priority in enrolment.

This subject is equivalent to BUSA90027 in MC-BAPTME

Further information

Last updated: 27 August 2019