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Corporate Strategy (BUSA90053)

Graduate courseworkPoints: 12.5On Campus (Parkville)

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Overview

Year of offer2019
Subject levelGraduate coursework
Subject codeBUSA90053
Campus
Parkville
Availability(Quotas apply)
July
September
FeesSubject EFTSL, Level, Discipline & Census Date

This course addresses the challenges facing executives running multi-business firms and the way they develop strategies aimed at creating value across the businesses owned by the corporation.

One of the most significant changes that occurred during the last century was the emergence of conglomerates, diversified corporation which grow via acquistion and are characterized by a separate headquarters and relatively autonomous and discrete operating units. This economic form was subsequently challenged by new forms of economic organization such as private equity and multi-sided platforms.

Corporate strategy can be defined as the way a corporation seeks to create value through the configuration and coordination of its multi-market activities – how it generates and preserves corporate advantage. Corporate advantage can be defined as the extent to which a corporation enhances the competitive advantage of its businesses, over and above that of (the best) alternative ownership structure.

The central questions a corporate strategy revolve around the following issues:

  • The firm’s scope – the mix of industries in which the firm competes; what businesses should we be in?
  • The allocation of resources between businesses? Corporate advantage comes from corporate resources being brought to bear on the component businesses such that their competitive advantage is enhanced.
  • The way a firm organizes itself; what is the appropriate level of coordination across the businesses and how should it occur? What is the appropriate role of the corporate office in the coordination of resources and the control of decentralized decision-making?

Intended learning outcomes

On completion of this subject, students should be able to:

  • distinguish between corporate and business strategy
  • understand how value can be created through specific forms of corporate economics organisation and corporate capabilities
  • appreciate of the way value can be added both through specific forms of corporate economics organisation and corporate capabilities

On completion of this subject, students should have an appreciation of the impact of various corporate styles and the ‘role of the centre’ on the economic performance of diversified firms.

Eligibility and requirements

Prerequisites

Code Name Teaching period Credit Points
BUSA90480 Leadership
Summer Term
March
March
June
September
6.25
BUSA90481 Social Responsibility and Ethics
Summer Term
April
April
June
September
6.25
BUSA90060 Data Analysis
January
January
April
July
September
12.5
BUSA90193 Managerial Economics
January
April
July
September
12.5
BUSA90224 Managing People
January
June
July
September
12.5
BUSA90227 Operations
January
April
July
September
12.5
BUSA90243 Marketing
January
April
April
September
12.5
BUSA90001 Financial Accounting
January
January
July
September
12.5
BUSA90093 Financial Management
January
April
April
July
12.5
BUSA90074 Global Business Economics
April
July
September
12.5
BUSA90026 Business Strategy
January
April
September
12.5

Corequisites

None

Non-allowed subjects

None

Core participation requirements

The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.

Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home

Assessment

Description

Geoff Lewis

  • Case preparation and discussion (25%)
    • Throughout subject
  • Syndicate case presentation (20%)
    • Week 1
  • 2 Individual case reports (20%)
    • 1,200 words
    • Week 5 & 9
  • Individual assignment (5%)
    • Week 9
  • Syndicate project (30%)
    • Report (3,000 words)
    • End of subject

Geoff Martin

  • Case preparation and discussion (25%)
    • Throughout subject
  • Syndicate case presentation (15%)
    • staggered through subject
    • equivalent to 1000 words
  • Syndicate case write-up (10%)
    • Throughout subject
    • equivalent to 600 words individual
  • Final examination (50%)
    • 2.5 hours (equivalent to 2500 words)
    • End of subject

EMBA:

  • Class preparation and discussion (15%)
    • Throughout subject
  • Quiz (15%)
    • 1 hour
    • Midway through subject
  • Syndicate project (30%)
    • Report (equivalent of 750 word assessment)
    • Presentation (equivalent of 750 word assessment)
    • Midway through subject
  • Final Exam (40%)
    • Hurdle requirement
    • 90 minutes
    • End of subject

Quotas apply to this subject

Dates & times

  • July
    Mode of deliveryOn Campus — Parkville
    Contact hours30 hours
    Pre teaching start date24 June 2019
    Pre teaching requirementsStudents are required to complete approximately 10 hours of reading to prepare for the subject during pre-teaching period.
    Teaching period 1 July 2019 to 4 August 2019
    Last self-enrol date28 April 2019
    Census date 5 July 2019
    Last date to withdraw without fail26 July 2019
    Assessment period ends 8 August 2019

    July contact information

    Melbourne Business School

    Degree Program Services

    Email: programservices@mbs.edu

  • September
    Mode of deliveryOn Campus — Parkville
    Contact hours30 hours
    Pre teaching start date16 September 2019
    Pre teaching requirementsStudents are required to complete approximately 10 hours of reading to prepare for the subject during pre-teaching period.
    Teaching period23 September 2019 to 28 November 2019
    Last self-enrol date21 July 2019
    Census date 4 October 2019
    Last date to withdraw without fail 8 November 2019
    Assessment period ends 5 December 2019

    September contact information

    Melbourne Business School

    Degree Program Services

    Email: programservices@mbs.edu

Additional delivery details

This subject is only available to students admitted to MC-BA, MC-BAPT, or students with the permission of the MBA course coordinator

This subject is a quota subject and places are limited. Students may provisionally enrol via the Student Portal, but places are not guaranteed until selection is completed. You will be notified in writing by the Student Centre if you are selected.

The students will be selected on the first come, first served basis. If any student is approaching the course completion date, s/he will get priority in enrolment.

This subject is equivalent to BUSA90054 in MC-BAPTME

Further information

  • Texts

    Prescribed texts

    There are no specifically prescribed or recommended texts for this subject.

  • Subject notes

    This subject is only available to students admitted to MC-BA, MC-BAPT, or students with the permission of the MBA course coordinator

  • Available to Study Abroad and/or Study Exchange Students

    This subject is available to students studying at the University from eligible overseas institutions on exchange and study abroad. Students are required to satisfy any listed requirements, such as pre- and co-requisites, for enrolment in the subject.

Last updated: 11 November 2018