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  3. Online Community Management

Online Community Management (MECM90037)

Graduate courseworkPoints: 12.5On Campus (Parkville)

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Year of offer2019
Subject levelGraduate coursework
Subject codeMECM90037
Semester 1
FeesSubject EFTSL, Level, Discipline & Census Date

This subject is designed to give students training in the knowledge and skills required to be effective online community managers. It presents advanced understanding of the theories, practices, responsibilities, and ethical considerations of managing online communities in participatory spaces, whether for brands or media organisations. Using practical examples and case studies it demonstrates the importance of excellent community management and engagement within the online communications space. Students will be given an opportunity to translate their knowledge into practice through assignments designed to engage them in the work of community management.

Intended learning outcomes

Students who successfully complete this subject should be able to:

  • Appreciate the challenges of community building and engagement in online and digital spaces
  • Understand the responsibilities of community managers and the ethical concerns surreounding online community management
  • Understand how effective community management contributes to the building of healthy online communities
  • demonstrate the skills required to identify, analyse and effectively respond to issues within online communities

Generic skills

Upon successful completion of this subject, students should develop the following generic skills:

  • Competence in advanced library searches and information retrieval
  • Proficiency in the application of selected methods of analysis
  • Conformity to academic protocols of presentation and research procedures

Last updated: 22 January 2019