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Retail Management (MKTG30006)

Undergraduate level 3Points: 12.5On Campus (Parkville)

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Year of offer2019
Subject levelUndergraduate Level 3
Subject codeMKTG30006
Semester 1
FeesSubject EFTSL, Level, Discipline & Census Date

Retail Management examines one of the most important and dynamic sectors in contemporary industrial nations. The course provides an overview of retailing from a marketing and managerial perspective and examines the development, characteristics, and frontiers of the retail industry from a local and global perspective. Specific topics include: the retailing landscape, retail stakeholders and responsibilities, retail strategy development, merchandise management, the customer experience and omni-channel retailing.

Intended learning outcomes

On successful completion of Retail Management, students should be able to:

  • Explain the central role of retail in industrialised societies, and the impact of key market/retail trends upon this sector in the local and global contexts.
  • Identify the key stakeholders and the roles/responsibilities of retail towards these stakeholders
  • Understand and apply appropriate frameworks to develop high level retail marketing strategy, and identify the role of marketing strategies in the building of brand equity and shareholder value in the retail industry
  • Evaluate the implementation of marketing strategy through the retail mix – including product and merchandise mix, pricing, location and store- design, promotions, and store management - to improve the total customer experience and retailer market competitiveness.
  • Interpret retail problems and be capable of critically evaluating and applying appropriate retail management models and theories to generate strategic and tactical solutions
  • Analyse how retail managers can make informed strategic choices in relation to managing channel partners, retail form (online vs. bricks and mortar), global sourcing, and managing staff to improve strategic outcomes.

Generic skills

  • High level of development: oral communication; written communication; collaborative learning; problem solving; team work; application of theory to practice; interpretation and analysis; critical thinking; receptiveness to alternative ideas.

  • Moderate level of development: use of computer software; accessing data and other information from a range of sources.

  • Some level of development: statistical reasoning; synthesis of data and other information; evaluation of data and other information.

Last updated: 10 August 2019