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Retail Management (MKTG30006)

Undergraduate level 3Points: 12.5On Campus (Parkville)

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Year of offer2019
Subject levelUndergraduate Level 3
Subject codeMKTG30006
Semester 1
FeesSubject EFTSL, Level, Discipline & Census Date

Retail Management examines one of the most important and dynamic sectors in contemporary industrial nations. The course provides an overview of retailing from a marketing and managerial perspective and examines the development, characteristics, and frontiers of the retail industry from a local and global perspective. Specific topics include: the retailing landscape, retail stakeholders and responsibilities, retail strategy development, merchandise management, the customer experience and omni-channel retailing.

Intended learning outcomes

On successful completion of Retail Management, students should be able to:

  • Explain the central role of retail in industrialised societies, and the impact of key market/retail trends upon this sector in the local and global contexts.
  • Identify the key stakeholders and the roles/responsibilities of retail towards these stakeholders
  • Understand and apply appropriate frameworks to develop high level retail marketing strategy, and identify the role of marketing strategies in the building of brand equity and shareholder value in the retail industry
  • Evaluate the implementation of marketing strategy through the retail mix – including product and merchandise mix, pricing, location and store- design, promotions, and store management - to improve the total customer experience and retailer market competitiveness.
  • Interpret retail problems and be capable of critically evaluating and applying appropriate retail management models and theories to generate strategic and tactical solutions
  • Analyse how retail managers can make informed strategic choices in relation to managing channel partners, retail form (online vs. bricks and mortar), global sourcing, and managing staff to improve strategic outcomes.

Generic skills

  • High level of development: oral communication; written communication; collaborative learning; problem solving; team work; application of theory to practice; interpretation and analysis; critical thinking; receptiveness to alternative ideas.

  • Moderate level of development: use of computer software; accessing data and other information from a range of sources.

  • Some level of development: statistical reasoning; synthesis of data and other information; evaluation of data and other information.

Eligibility and requirements


Code Name Teaching period Credit Points
MKTG10001 Principles of Marketing
Semester 1
Semester 2



Non-allowed subjects


Recommended background knowledge

Please refer to Prerequisites and Corequisites.

Core participation requirements

The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.

Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home



  • A 2-hour end-of-semester examination (50%)
  • An individual assignment (1500 words) due between Weeks 5 and 7 (15%)
  • A group assignment (normally 3 - 4 per group), report (5000 words) and presentation (5 minutes), due between Week 10 and 12 (25%)
  • Class participation throughout semester (10%)
  • To pass this subject students must pass the end of semester examination.

Dates & times

  • Semester 1
    Principal coordinatorMichal Carrington
    Mode of deliveryOn Campus — Parkville
    Contact hours1 x 2 hour lecture and 1 x 1 hour tutorial per week
    Total time commitment170 hours
    Teaching period 4 March 2019 to 2 June 2019
    Last self-enrol date15 March 2019
    Census date31 March 2019
    Last date to withdraw without fail10 May 2019
    Assessment period ends28 June 2019

    Semester 1 contact information

Time commitment details

170 Hours

Further information

  • Texts

    Prescribed texts

    You will be advised of prescribed texts by your lecturer.

  • Breadth options
  • Available through the Community Access Program

    About the Community Access Program (CAP)

    This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.

    Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.

  • Available to Study Abroad and/or Study Exchange Students

    This subject is available to students studying at the University from eligible overseas institutions on exchange and study abroad. Students are required to satisfy any listed requirements, such as pre- and co-requisites, for enrolment in the subject.

Last updated: 18 July 2019