Marketing Strategy (MKTG90005)Assessment
You’re currently viewing the 2019 version of this subject
Dr Max Theilacker maxnt@unimelb.edu.au
Dr Nicole Ye Yang ye.yang@unimelb.edu.au
| Description | Timing | Percentage |
|---|---|---|
Group marketing plan (usually in groups of 4-5)
| Week 6 | 30% |
Group presentation to the executive board (15 minutes plus 5 minute Q&A) (usually in groups of 4-5)
| Week 10 | 20% |
Individual contribution to weekly executive briefings
| Throughout the semester | 20% |
Overall simulation performance (usually in groups of 4-5)
| Week 10 | 10% |
1 hour in class test
| Week 12 | 20% |
Last updated: 9 April 2024
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