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Managing Markets (AGRI90014)
Graduate courseworkPoints: 12.5Online and On Campus (Parkville)
For information about the University’s phased return to campus and in-person activity in Winter and Semester 2, please refer to the on-campus subjects page.
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Semester 2
Semester 2
Please refer to the LMS for up-to-date subject information, including assessment and participation requirements, for subjects being offered in 2020.
Overview
Availability | Semester 2 - Online Semester 2 - On Campus |
---|---|
Fees | Look up fees |
The objectives of this subject are to develop and extend the students understanding of marketing with particular reference to the agribusiness sector. Students will be introduced to the concept of marketing and the importance of building and managing strong customer relationships.
Students will gain an understanding of how to achieve a competitive advantage in the market by targeting the customers they can serve best and ensuring that product consistently meets the needs of the target market.
Intended learning outcomes
- understand the fundamental concepts and principles of marketing and the environment in which marketing operates with particular reference to the agribusiness sector
- differentiate between consumer and business markets
- understand the importance of building and managing strong customer relationships
- analyse marketing problems and apply relevant theories and concepts to generate appropriate solutions
- analyse various ethical issues and their implications for marketing decision making
- undertake a marketing analysis and draft a marketing plan
Generic skills
It is expected students will develop:
- An awareness of and ability to utilise appropriate communication technology and methods for the storage, management and analysis of data
- Highly developed computer-based skills to allow for effective on-line learning and communication
- An appreciation of social and cultural diversity from a regional to a global context
- The ability to collaborate, exchange ideas and debate across on-line learning platforms
- The ability to plan, use time effectively and manage small projects
Last updated: 3 November 2022
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
None
Recommended background knowledge
Students must be able to perform word processing, use Excel spreadsheets, and have a reasonable understanding of the Internet and the University's Learning Management System.
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 3 November 2022
Assessment
Due to the impact of COVID-19, assessment may differ from that published in the Handbook. Students are reminded to check the subject assessment requirements published in the subject outline on the LMS
Description | Timing | Percentage |
---|---|---|
On-Campus availabilities: Essay due in approximately week 5
| Week 5 | 20% |
On-Campus availabilities: Essay due in approximately week 9
| Week 9 | 30% |
On-Campus availabilities: Group case study report due in approximately week 12
| Week 12 | 30% |
On-Campus availabilities: Oral class presentation on group case study
| From Week 9 to Week 12 | 20% |
Additional details
Online availabilities:
- Essay (1000 words) due in approximately week 5 (20%)
- Marketing strategy (2000 words) due in approximately week 9 (30%)
- Group case study report (2500 words) due in approximately week 12 (30%)
- Online discussion - participation in 5 online discussion forum due in Week 3, 5, 7, 9, 11 (20%)
Hurdle requirement: *Online discussion is an integral component of this subject. It is a hurdle requirement that a minimum grade of 50% is achieved in this component.
Last updated: 3 November 2022
Dates & times
- Semester 2 - Online
Principal coordinator Ros Gall Mode of delivery Online Contact hours This subject is taught off-campus or using blended delivery (on and off campus) Teaching period 3 August 2020 to 1 November 2020 Last self-enrol date 14 August 2020 Census date 21 September 2020 Last date to withdraw without fail 16 October 2020 Assessment period ends 27 November 2020 Semester 2 contact information
- Semester 2 - On Campus
Principal coordinator Ros Gall Mode of delivery On Campus (Parkville) Contact hours This subject is taught off-campus or using blended delivery (on and off campus) Teaching period 3 August 2020 to 1 November 2020 Last self-enrol date 14 August 2020 Census date 21 September 2020 Last date to withdraw without fail 16 October 2020 Assessment period ends 27 November 2020 Semester 2 contact information
Time commitment details
170 hours. It is recommended that students devote a minimum 12 hours per week to this subject. On-campus students have the equivalent of two hours per week of face-to-face contact.
Additional delivery details
The online availability of this subject is only offered to students enrolled in the 704CC Master of Agribusiness. The subject is taken entirely online via the University’s Learning Management System (LMS).
The University will withdraw any incorrectly enrolled students.
The on-campus availability is open to all other students
Last updated: 3 November 2022
Further information
- Texts
Prescribed texts
Marketing Kotler, P., Burton, S., Deans, K., Brown, L. and Armstrong, G. (2012) 9th edition, Pearson Education, Australia.
Recommended texts and other resources
Further reading materials will be available online.
- Related Handbook entries
This subject contributes to the following:
- Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
- Available to Study Abroad and/or Study Exchange Students
This subject is available to students studying at the University from eligible overseas institutions on exchange and study abroad. Students are required to satisfy any listed requirements, such as pre- and co-requisites, for enrolment in the subject.
Last updated: 3 November 2022