Handbook home
Marketing Communications Thesis Part 1 (MECM90032)
Graduate courseworkPoints: 18.75On Campus (Parkville)
For information about the University’s phased return to campus and in-person activity in Winter and Semester 2, please refer to the on-campus subjects page.
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Semester 1
Semester 2
Please refer to the LMS for up-to-date subject information, including assessment and participation requirements, for subjects being offered in 2020.
Overview
Availability | Semester 1 Semester 2 |
---|---|
Fees | Look up fees |
This subject requires students to design and deliver a substantial research project. Students will select an object of study, an appropriate methodology, and tools for analysing and interpreting the data they gather from their sources. Enrolment in the thesis is across two consecutive semesters and students must enrol in the subject in each semester to ensure they are meeting the full 37.5 point requirement for the year-long subject.
Intended learning outcomes
On successful completion of this subject, students should be able to:
- demonstrate a specialist understanding of the subject being studied;
- show advanced skills of analysis pertinent to the subject;
- show a detailed sense of the theoretical debates in the subject area;
- demonstrate an ability to undertake critical independent research; and
- show a good capacity to communicate research in written form.
Generic skills
Students who successfully complete this subject should be able to:
- prepare and present ideas in both verbal and written mode, and in conformity to conventions of academic presentation;
- reflect on learning and take responsibility for organising personal study; and
- undertake independent critical research, deploying skills of information retrieval and critical evaluation of sources and/or data.
Last updated: 3 November 2022
Eligibility and requirements
Prerequisites
To be eligible to enrol in the minor thesis, all students must submit a 300 word thesis proposal on a relevant topic for approval by the course coordinator at least 2 weeks prior to the semester of enrolment in the thesis.
To be enrolled into the minor thesis, students must be in the final 100 points of their degree, with a weighted average mark of H2A (75%) across their previous 50 points of study (or equivalent) prior to enrolment in the thesis.
Corequisites
Students enrolled into Part 1 of the thesis must also complete MULT50001 Research Principles and Practices concurrently
Code | Name | Teaching period | Credit Points |
---|---|---|---|
MULT50001 | Research Principles and Practices |
Semester 2 (Early-Start) (On Campus - Parkville)
Semester 1 (Early-Start) (On Campus - Parkville)
|
12.5 |
Non-allowed subjects
Code | Name | Teaching period | Credit Points |
---|---|---|---|
MKTG90019 | Digital Marketing | Not available in 2024 |
6.25 |
MKTG90031 | Minor Thesis - Marketing Communications | No longer available | |
MKTG90032 | Applied Syndicate Project | Semester 2 (On Campus - Parkville) |
12.5 |
MULT90019 | Internship II (Semester Long) |
Semester 2 (On Campus - Parkville)
Semester 1 (On Campus - Parkville)
|
25 |
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 3 November 2022
Assessment
Due to the impact of COVID-19, assessment may differ from that published in the Handbook. Students are reminded to check the subject assessment requirements published in the subject outline on the LMS
Description | Timing | Percentage |
---|---|---|
A thesis on an approved topic written over two consecutive semesters, due at the end of the second semester of enrolment.
| due at the end of the second semester of enrolment. | 100% |
Hurdle requirement: Students are required to attend a minimum of 80% of supervision meetings in order to pass this subject. | Throughout the teaching period | N/A |
Additional details
Please note: This assessment statement applies to the entire enrolment across Parts 1 and 2 of the subject (i.e. MECM90032 and MECM90033 together).
Last updated: 3 November 2022
Dates & times
- Semester 1
Coordinator Kyujin Shim Mode of delivery On Campus (Parkville) Contact hours Total 25 hours: Regular meetings with the supervisor across two consecutive semesters. Total time commitment 510 hours Teaching period 2 March 2020 to 7 June 2020 Last self-enrol date 13 March 2020 Census date 30 April 2020 Last date to withdraw without fail 5 June 2020 Assessment period ends 3 July 2020 Semester 1 contact information
- Semester 2
Principal coordinator Kyujin Shim Mode of delivery On Campus (Parkville) Contact hours Total 25 hours: Regular meetings with the supervisor across two consecutive semesters. Total time commitment 510 hours Teaching period 3 August 2020 to 1 November 2020 Last self-enrol date 14 August 2020 Census date 21 September 2020 Last date to withdraw without fail 16 October 2020 Assessment period ends 27 November 2020 Semester 2 contact information
Time commitment details
510 hours total - inclusive of two semesters (thesis Part 1 and Part 2)
Additional delivery details
This subject continues over two consecutive study periods, with students first enrolling in MECM90032 Marketing Communications Thesis Part 1 and then subsequently enrolling in MECM90033 Marketing Communications Thesis Part 2, for a total enrolment of 37.5 credit points. Students will receive an overall result for the subject following completion of the two-subject sequence.
Last updated: 3 November 2022
Further information
- Texts
Prescribed texts
There are no specifically prescribed or recommended texts for this subject.
- Subject notes
Please note: Information in this Handbook entry refers to both Part 1 and Part 2 of this subject (MECM90032 Marketing Communications Thesis Part 1 and MECM90033 Part 2)
- Links to additional information
Last updated: 3 November 2022