Advertising (MKTG90009)
Graduate courseworkPoints: 12.5On Campus (Parkville)
For information about the University’s phased return to campus and in-person activity in Winter and Semester 2, please refer to the on-campus subjects page.
About this subject
Contact information
Semester 2
Mr Scott Tetley
Please refer to the LMS for up-to-date subject information, including assessment and participation requirements, for subjects being offered in 2020.
Overview
| Availability | Semester 2 |
|---|---|
| Fees | Look up fees |
This subject concentrates heavily on advertising, but also addresses the issues of internet advertising, public relations, and sales promotions. The emphases will be on understanding the theoretical foundation underlying persuasive communications, promotional strategy selection, integration of communications with other marketing activities, strategy implementation, and budgeting. The subject incorporates both lecture and cases as instructional vehicles.
Intended learning outcomes
On successful completion of this subject, students should be able to:
- Describe and analyse the basic theories and models within integrated marketing communications, especially advertising, internet advertising, PR and sales promotions
- Analyse and critically evaluate advertising communications campaigns and explain why some campaigns are more effective than others
- Apply major theories and models to advertising problems discussed in the seminars and within students assignments
- Identify and learn the techniques used by successful managers of advertising campaigns
- Integrate conceptual frameworks with selected management practices.
Generic skills
On successful completion of this subject, students should have improved the following generic skills:
- Interpretative and analytical skills, through the application of the conceptual and theoretical frameworks presented in the seminars to the class discussion questions and assignment questions;
- The ability to critically evaluate an argument and present a point of view based on the lecture material;
- Team work skills, through the group work conducted in the class presentation;
- Oral and communication skills, through seminar discussions and presentations;
- Written skills, developed through the assignments.
Last updated: 9 April 2024
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 9 April 2024
Assessment
Due to the impact of COVID-19, assessment may differ from that published in the Handbook. Students are reminded to check the subject assessment requirements published in the subject outline on the LMS
| Description | Timing | Percentage |
|---|---|---|
Individual assignment
| Week 8 | 10% |
Group assignment (normally in groups of 3-4) Part A due in week 7 and final report due in week 11
| From Week 7 to Week 11 | 30% |
In-class presentations completed throughout the semester
| Throughout the semester | 10% |
End-of-semester examination
| During the examination period | 50% |
Last updated: 9 April 2024
Dates & times
- Semester 2
Principal coordinator Scott Tetley Mode of delivery On Campus (Parkville) Contact hours One 3-hour seminar per week Total time commitment 170 hours Teaching period 3 August 2020 to 1 November 2020 Last self-enrol date 14 August 2020 Census date 21 September 2020 Last date to withdraw without fail 16 October 2020 Assessment period ends 27 November 2020 Semester 2 contact information
Mr Scott Tetley
Time commitment details
Estimated total time commitment of 170 hours per semester
Last updated: 9 April 2024
Further information
- Texts
- Related Handbook entries
This subject contributes to the following:
Type Name Course Master of Management (Marketing) Major Governance, Policy and Markets Major Tailored Specialisation Major Governance, Policy and Communication Major Tailored Specialisation Major Tailored Specialisation Major Education - Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Please note Single Subject Studies via Community Access Program is not available to student visa holders or applicants
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
- Available to Study Abroad and/or Study Exchange Students
Last updated: 9 April 2024