Commercialisation of Science (MKTG90022)
Graduate courseworkPoints: 12.5On Campus (Parkville)
For information about the University’s phased return to campus and in-person activity in Winter and Semester 2, please refer to the on-campus subjects page.
Please refer to the LMS for up-to-date subject information, including assessment and participation requirements, for subjects being offered in 2020.
Overview
| Availability | Semester 2 |
|---|---|
| Fees | Look up fees |
Successful commercialisation of scientific discoveries and new technologies occurs in a unique business environment where scientific and business interests and personalities must productively interact.
The subject will develop a critical understanding of the context in which the commercialisation of science occurs, and the opportunities and challenges encountered. Topics covered within the subject will include the nature and types of intellectual property, how it can be protected, valued, managed and strengthened, its use as a commercial tool, exploration of the barriers to commercialisation, what strategies can be used to exploit IP, how to develop a commercial plan and leverage finance for the commercialisation of IP.
Intended learning outcomes
Students will develop a detailed understanding of the process of using science and intellectual property in the commercial environment, and understand the major steps and requirements critical for successful commercialisation of discoveries.
Generic skills
Students will be able to:
- analyse the commercial benefits of scientific discoveries and technologies
- understand and communicate in the language and terminology used in the commercial environment
- evaluate and judge ideas and processes from disparate disciplines
- create and develop plans and strategies interfacing science, technology and commerce
Last updated: 3 November 2022
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 3 November 2022
Assessment
Due to the impact of COVID-19, assessment may differ from that published in the Handbook. Students are reminded to check the subject assessment requirements published in the subject outline on the LMS
Additional details
A 2,000 word group assignment, mid semester: 30%
A 3,000 word group assignment, end of semester: 50%
Contribution to class discussion in the 8 workshops assessed by the workshop academic leader, duration of semester: 20%
Last updated: 3 November 2022
Dates & times
- Semester 2
Principal coordinator Helen Valcanis Coordinator Michelle McNamara Mode of delivery On Campus (Parkville) Contact hours Two 1-hour lectures per week and one 3-hour workshop per week over eight weeks. Total time commitment 170 hours Teaching period 3 August 2020 to 1 November 2020 Last self-enrol date 14 August 2020 Census date 21 September 2020 Last date to withdraw without fail 16 October 2020 Assessment period ends 27 November 2020 Semester 2 contact information
Time commitment details
170 hours
Last updated: 3 November 2022
Further information
- Texts
- Related Handbook entries
This subject contributes to the following:
- Links to additional information
- Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Please note Single Subject Studies via Community Access Program is not available to student visa holders or applicants
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
- Available to Study Abroad and/or Study Exchange Students
Last updated: 3 November 2022