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Managing Markets (AGRI90014)
Graduate courseworkPoints: 12.5Dual-Delivery (Parkville)
Please refer to the return to campus page for more information on these delivery modes and students who can enrol in each mode based on their location.
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
Semester 2
Overview
Availability | Semester 2 - Dual-Delivery |
---|---|
Fees | Look up fees |
The objectives of this subject are to develop and extend the students understanding of marketing with particular reference to the agribusiness sector. Students will be introduced to the concept of marketing and the importance of building and managing strong customer relationships.
Students will gain an understanding of how to achieve a competitive advantage in the market by targeting the customers they can serve best and ensuring that product consistently meets the needs of the target market.
Intended learning outcomes
On completion of this subject, students should be able to:
- understand the fundamental concepts and principles of marketing and the environment in which marketing operates with particular reference to the agribusiness sector
- differentiate between consumer and business markets
- understand the importance of building and managing strong customer relationships
- analyse marketing problems and apply relevant theories and concepts to generate appropriate solutions
- analyse various ethical issues and their implications for marketing decision making
- undertake a marketing analysis and draft a marketing plan
Generic skills
It is expected students will develop:
- An awareness of and ability to utilise appropriate communication technology and methods for the storage, management and analysis of data
- Highly developed computer-based skills to allow for effective on-line learning and communication
- An appreciation of social and cultural diversity from a regional to a global context
- The ability to collaborate, exchange ideas and debate across on-line learning platforms
- The ability to plan, use time effectively and manage small projects
Last updated: 3 November 2022
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
None
Recommended background knowledge
Students must be able to perform word processing, use Excel spreadsheets, and have a reasonable understanding of the Internet and the University's Learning Management System.
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 3 November 2022
Assessment
Description | Timing | Percentage |
---|---|---|
Essay
| Week 6 | 30% |
Group Assignment (Four students per group)
| Week 11 | 30% |
Oral Presentation on Group Assignment (Four students per group)
| From Week 11 to Week 12 | 10% |
Exam
| During the assessment period | 30% |
Last updated: 3 November 2022
Dates & times
- Semester 2
Principal coordinator Ros Gall Mode of delivery Dual-Delivery (Parkville) Contact hours 2 hours of Lectures/Workshops per week – Online students are able to listen/watch recorded lectures asynchronously. Total time commitment 170 hours Teaching period 26 July 2021 to 24 October 2021 Last self-enrol date 6 August 2021 Census date 31 August 2021 Last date to withdraw without fail 24 September 2021 Assessment period ends 19 November 2021 Semester 2 contact information
Time commitment details
It is recommended that students devote a minimum 12 hours per week to this subject.
Last updated: 3 November 2022
Further information
- Texts
Prescribed texts
Marketing Kotler, P., Burton, S., Deans, K., Brown, L. and Armstrong, G. (2012) 9th edition, Pearson Education, Australia.
Recommended texts and other resources
Further reading materials will be available online.
- Related Handbook entries
This subject contributes to the following:
- Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
- Available to Study Abroad and/or Study Exchange Students
This subject is available to students studying at the University from eligible overseas institutions on exchange and study abroad. Students are required to satisfy any listed requirements, such as pre- and co-requisites, for enrolment in the subject.
Last updated: 3 November 2022