Creating Your Own Enterprise (MGMT90230)

The purpose of this subject is to lay the foundations of launching a viable entrepreneurial venture based on the concepts of lean start-ups and design thinking. The Winter intensive session starts with idea generation where all students create ideas according to their entrepreneurial interests and to recapitulate learning from Semester 1. Students then form entrepreneurial founder groups of approximately four to develop the idea that will be the basis of their group project. In the process students will learn pitching skills to pitch individual and then team ideas. Next, students will translate this idea into an initial Business Model Canvas framework and develop testable entrepreneurial hypotheses. Topics include: value propositions, customer relationships, distribution channels, key activities, key resources, key partners, revenue streams and cost structure. In Semester 2, student teams will proceed to test their initial hypotheses with stakeholders in the marketplace. In this process students learn skills to establish viability of their entrepreneurial concepts and pivot their initial models. At the end of Semester 2, students will produce a final pitch document and give a presentation. The subject teaches team development throughout both semesters training students in team selection, structure, roles and team norm and process development.