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Master of Marketing (294FN)
Masters (Coursework)Year: 2024 Delivered: On Campus (Parkville)
About this course
Coordinator
Jim Frederickson
Contact
Melbourne Business School
Currently enrolled students:
Degree Program Services
Email: programservices@mbs.edu
Overview
Award title | Master of Marketing |
---|---|
Year & campus | 2024 — Parkville |
CRICOS code | 055075D |
Fees information | Subject EFTSL, level, discipline and census date |
Study level & type | Graduate Coursework |
AQF level | 9 |
Credit points | 162.5 credit points |
Duration | 12 months full-time |
The Master of Marketing (MMktg) aims to equip marketing managers with an understanding of the issues involved in the analysis, planning, implementation, and control of marketing programs. Graduates will gain an in-depth understanding of the primary tasks and functions used to achieve the fundamental objectives of marketing management, which are attracting and retaining customers.
Entry requirements
1. In order to be considered for entry, applicants must have completed:
• an undergraduate degree; and
• two years of full-time work experience; and
• a personal statement outlining why they wish to be considered for the course; and
• referees' reports
Meeting these requirements does not guarantee selection.
2. In ranking applications, the Selection Committee will consider:
• prior academic performance; and
• the professional experience; and
• the personal statement; and
• the referee's report
3. The Selection Committee may seek further information to clarify any aspect of an application in accordance with the Academic Board rules on the use of selection instruments
4. The minimum English language requirements for this course are Band 6.5 English language requirements.
Inherent requirements (core participation requirements)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (2005), and Students Experiencing Academic Disadvantage Policy, academic requirements for this subject are articulated in the Subject Description, Subject Objectives, Generic Skills and Assessment Requirements of this entry.The University is dedicated to providingsupport to those with special requirements. Further details on the disability support scheme can be found at the Disability Liaison Unit website. http://www.services.unimelb.edu.au/disability/
Intended learning outcomes
The Master of Marketing (MMktg) aims to equip marketing managers with an understanding of the issues involved in the analysis, planning, implementation, and control of marketing programs. Graduates will gain an in-depth understanding of the primary tasks and functions used to achieve the fundamental objectives of marketing management, which are attracting and retaining customers.
Course structure
The Master of Marketing is a 13 subject program, comprising two initial integrative unit subjects, followed by a core of eight subjects. Six of these subjects/units are General Management subjects and the remainder are Marketing Management subjects.
Subject options
Required Subjects
Code | Name | Study period | Credit Points |
---|---|---|---|
BUSA90480 | Leadership |
Summer Term (On Campus - Parkville)
April (On Campus - Parkville)
April (On Campus - Parkville)
June (On Campus - Parkville)
September (On Campus - Parkville)
|
6.25 |
BUSA90481 | Managerial Ethics & Business Environment |
Summer Term (On Campus - Parkville)
April (On Campus - Parkville)
April (On Campus - Parkville)
June (On Campus - Parkville)
September (On Campus - Parkville)
|
6.25 |
BUSA90001 | Financial Accounting |
January (On Campus - Parkville)
April (On Campus - Parkville)
July (On Campus - Parkville)
September (On Campus - Parkville)
|
12.5 |
BUSA90224 | Managing People |
January (On Campus - Parkville)
April (On Campus - Parkville)
July (On Campus - Parkville)
September (On Campus - Parkville)
|
12.5 |
BUSA90060 | Data Analysis |
January (On Campus - Parkville)
April (On Campus - Parkville)
July (On Campus - Parkville)
September (On Campus - Parkville)
|
12.5 |
BUSA90193 | Managerial Economics |
January (On Campus - Parkville)
April (On Campus - Parkville)
July (On Campus - Parkville)
September (On Campus - Parkville)
|
12.5 |
BUSA90243 | Marketing |
January (On Campus - Parkville)
April (On Campus - Parkville)
July (On Campus - Parkville)
September (On Campus - Parkville)
|
12.5 |
BUSA90042 | Consumer Behaviour | May (On Campus - Parkville) |
12.5 |
BUSA90258 | Marketing Research | April (On Campus - Parkville) |
12.5 |
BUSA90261 | Marketing Strategy | July (On Campus - Parkville) |
12.5 |
Electives
The remaining four subjects must be chosen from a range of marketing and marketing-related electives and should include subjects such as:
Code | Name | Study period | Credit Points |
---|---|---|---|
BUSA90172 | Leadership and Change | September (On Campus - Parkville) |
12.5 |
BUSA90248 | Marketing Communications | January (On Campus - Parkville) |
12.5 |
BUSA90273 | Negotiations |
Summer Term (On Campus - Parkville)
April (On Campus - Parkville)
August (On Campus - Parkville)
September (On Campus - Parkville)
|
12.5 |
BUSA90299 | Product Management | Not available in 2024 | 12.5 |
BUSA90013 | Brand Management |
Summer Term (On Campus - Parkville)
June (On Campus - Parkville)
|
12.5 |
Last updated: 30 January 2024