Brand Management (BUSA90013)

Graduate courseworkPoints: 12.5On Campus (Parkville)

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Overview

Availability(Quotas apply)
Summer Term
June
FeesLook up fees

Brand Management is a course designed to prepare the student for the challenges of building, protecting and strengthening a brand. The course examines branding from across a range of different industries and is relevant for those interested in managerial, entrepreneurial, not for profit and government sectors. This is a very applied elective and examines all the the key areas of brand management including brand research, brand building, brand strategy, brand positioning, brand extension and brand architecture. The course is case based and uses examples from across the major areas of branding including consumer goods, services, B2B, retail branding and luxury goods.

Intended learning outcomes

On completion of this subject, students should be able to:



  • Understand the nature and operation of brands
  • Conduct research in order to identify existing brand equity
  • Implement brand positioning
  • Optimise an organisation’s brand architecture
  • Develop a coherent and successful brand strategy

Last updated: 8 November 2024

Eligibility and requirements

Prerequisites

Option 1

87.5 credit points from

Code Name Teaching period Credit Points
BUSA90480 Leadership
September (On Campus - Parkville)
April (On Campus - Parkville)
Summer Term (On Campus - Parkville)
June (On Campus - Parkville)
April (On Campus - Parkville)
 6.25
BUSA90481 Managerial Ethics & Business Environment
April (On Campus - Parkville)
June (On Campus - Parkville)
April (On Campus - Parkville)
September (On Campus - Parkville)
Summer Term (On Campus - Parkville)
 6.25
BUSA90060 Data Analysis
January (On Campus - Parkville)
July (On Campus - Parkville)
September (On Campus - Parkville)
April (On Campus - Parkville)
 12.5
BUSA90224 Managing People
April (On Campus - Parkville)
January (On Campus - Parkville)
September (On Campus - Parkville)
July (On Campus - Parkville)
 12.5
BUSA90243 Marketing
September (On Campus - Parkville)
July (On Campus - Parkville)
January (On Campus - Parkville)
April (On Campus - Parkville)
 12.5
BUSA90193 Managerial Economics
September (On Campus - Parkville)
July (On Campus - Parkville)
January (On Campus - Parkville)
April (On Campus - Parkville)
 12.5
BUSA90093 Finance
September (On Campus - Parkville)
July (On Campus - Parkville)
January (On Campus - Parkville)
April (On Campus - Parkville)
 12.5
BUSA90001 Financial Accounting
September (On Campus - Parkville)
April (On Campus - Parkville)
July (On Campus - Parkville)
January (On Campus - Parkville)
 12.5

AND

Note: these subjects may be taken concurrently (at the same time)

25 credit points from

Code Name Teaching period Credit Points
BUSA90026 Business Strategy
July (On Campus - Parkville)
September (On Campus - Parkville)
April (On Campus - Parkville)
April (On Campus - Parkville)
January (On Campus - Parkville)
 12.5
BUSA90227 Operations
April (On Campus - Parkville)
April (On Campus - Parkville)
September (On Campus - Parkville)
July (On Campus - Parkville)
 12.5

OR

Option 2

Admission into one of the following: MC-ENTRPSP Master of Entrepreneurship, MC-ETRENH Master of Entrepreneurship (Enhanced)

OR

Option 3

106.25 credit points from

Code Name Teaching period Credit Points
BUSA90482 General Management 1
September (On Campus - Parkville)
 62.5
BUSA90483 General Management 2
January (On Campus - Parkville)
 43.75

AND

Note: these subjects may be taken concurrently (at the same time)

25 credit points from

Code Name Teaching period Credit Points
BUSA90026 Business Strategy
July (On Campus - Parkville)
September (On Campus - Parkville)
April (On Campus - Parkville)
April (On Campus - Parkville)
January (On Campus - Parkville)
 12.5
BUSA90227 Operations
April (On Campus - Parkville)
April (On Campus - Parkville)
September (On Campus - Parkville)
July (On Campus - Parkville)
 12.5

Corequisites

None

Non-allowed subjects

None

Inherent requirements (core participation requirements)

The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.

Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home

Last updated: 8 November 2024

Assessment

DescriptionTimingPercentage

Contribution to class learning

  • 800 words (equivalent)
Throughout the teaching period20%

Syndicate participation

  • 500 words (equivalent)
Throughout the teaching period10%

Syndicate assignment (each syndicate group has 4 - 5 students)

  • 1000 words (each)
Throughout the teaching period30%

Final examination

  • 2700 words
Hurdle requirement: students are required to pass the final examination to pass the subject		End of the teaching period40%

Last updated: 8 November 2024

Quotas apply to this subject

Dates & times

  • Summer Term
    Mode of deliveryOn Campus (Parkville)
    Contact hours30 hours
    Total time commitment170 hours
    Pre teaching start date13 January 2024
    Pre teaching requirementsstudents are required to complete approximately 5 hours of readings to prepare for the subject during pre-teaching period
    Teaching period20 January 2024 to 28 January 2024
    Last self-enrol date10 December 2023
    Census date22 January 2024
    Last date to withdraw without fail23 January 2024
    Assessment period ends28 January 2024

    Summer Term contact information

    Melbourne Business School

    Degree Program Services

    Email: programservices@mbs.edu

  • June
    Mode of deliveryOn Campus (Parkville)
    Contact hours
    Total time commitment170 hours
    Pre teaching start date15 June 2024
    Pre teaching requirementsstudents are required to complete approximately 5 hours of readings to prepare for the subject during pre-teaching period
    Teaching period22 June 2024 to 30 June 2024
    Last self-enrol date21 April 2024
    Census date24 June 2024
    Last date to withdraw without fail25 June 2024
    Assessment period ends30 June 2024

What do these dates mean

Visit this webpage to find out about these key dates, including how they impact on:

  • Your tuition fees, academic transcript and statements.
  • And for Commonwealth Supported students, your:
       -  Student Learning Entitlement. This applies to all students enrolled in a Commonwealth Supported Place (CSP).
     

    Subjects withdrawn after the census date (including up to the ‘last day to withdraw without fail’) count toward the Student Learning Entitlement.

Additional delivery details

This subject is only available to students admitted to MC-BA, MC-BAPT, GD-MKTG, 294PN, or students with permission of the MBA course coordinator

This subject is a quota subject and places are limited. Students may provisionally enrol via the Student Portal, but places are not guaranteed until selection is completed. You will be notified in writing by the Student Centre if you are selected.

The students will be selected on the first come, first served basis. Overload without approval and enrolment with clashed timetabling will not be included in the selection. 

This subject is equivalent to BUSA90014 Brand Management in MC-BAPTME

 

 

 

 

Last updated: 8 November 2024

Further information

Last updated: 8 November 2024