Executive Management 6 (BUSA90510) // Assessment
Assessment
| Description | Timing | Percentage |
|---|---|---|
Brand Management: Contribution to class learning (attendance at lectures, peer and instructor evaluation of contribution to class learning) | Throughout the teaching period | 30% |
Brand Management: Syndicate assignment
| Mid-way through module | 50% |
Brand Management: Final examination (1500 words)
| At end of module | 20% |
Negotiations: Syndicate assignment
| Mid-way in module | 20% |
Negotiations: Preparation and participation (equivalent to individual 600 word assessment)
| Throughout the teaching period | 20% |
Negotiations: Final examination (1500 words)
| At end of module | 60% |
Implementation of Strategy: Contribution to class learning (attendance at lectures, peer and instructor evaluation of contribution to class learning) | Throughout the teaching period | 20% |
Implementation of Strategy: Syndicate assignment
| Mid-way through module | 30% |
Implementation of Strategy: Final examination (1500 words)
| At end of module | 50% |
Seminar VI: Class Participation (attendance at lectures, peer and instructor evaluation of contribution to class learning) | Throughout the teaching period | 10% |
Seminar VI: Individual Assessment (Module Reflection & Application). The Individual Assessment underpins the critical application of ideas in the module to workplace practice. It is a reflective, integrative element that crystallises the executive-level learning experience.
| Two weeks after completion of the residential module | 90% |
| Hurdle requirement: Students are required to pass the assessments to pass the subject. | N/A |
Additional details
The components Brand Management, Negotiations and Implementation of Strategy are equally weighted as 30% each. Seminar VI is weighted as 10%. In order to pass the subject, students are required to pass each component.
Last updated: 3 April 2025