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Digital Product Management (BUSA90527)
Graduate courseworkPoints: 12.5On Campus (Parkville)
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable (login required)(opens in new window)
Contact information
Overview
Availability(Quotas apply) | August |
---|---|
Fees | Look up fees |
Product Managers are the all-rounders in a technology team. Product managers understand customer and business needs, and drive the conception of digital products that meet those needs. They are the owners and drivers of what digital product is build, and partners of the software engineers that design, build, and deliver the products. They work throughout the digital product lifecycle, from the beginning steps of writing product requirements documents, through the tradeoffs and prioritisation during development, to the delivery of the digital products to users, and its subsequent improvement through iteration. Along the way, they are the communicators and evangelists that work up, across and inside the organisation to ensure information flows effectively.
The subject is designed to give students a real-world understanding of the craft of product management. The subject will give students an introductory grounding in ten critical competency areas of product management, and bring together practical examples, contemporary thinking, and also masterclasses from industry.
Intended learning outcomes
Upon completion of this subject, students should be able to
- Demonstrate understanding of core competencies for product management;
- Demonstrate understanding of the lifecycle of digital product management and create product roadmaps;
- Apply quantitative and qualitative analytical skills to measure and improve performance of digital product;
- Demonstrate understanding of issues and involved in the development and management of digital products;
- Define a product vision and strategy;
- Effectively document and communicate about digital product management to stakeholders;
- Demonstrate legal, ethical and other general requirements in digital product management
Last updated: 31 January 2024
Eligibility and requirements
Prerequisites
Prerequisite
Option 1
87.5 credit points from
Code | Name | Teaching period | Credit Points |
---|---|---|---|
BUSA90480 | Leadership |
September (On Campus - Parkville)
April (On Campus - Parkville)
Summer Term (On Campus - Parkville)
June (On Campus - Parkville)
April (On Campus - Parkville)
|
6.25 |
BUSA90481 | Managerial Ethics & Business Environment |
April (On Campus - Parkville)
June (On Campus - Parkville)
April (On Campus - Parkville)
September (On Campus - Parkville)
Summer Term (On Campus - Parkville)
|
6.25 |
BUSA90060 | Data Analysis |
January (On Campus - Parkville)
July (On Campus - Parkville)
September (On Campus - Parkville)
April (On Campus - Parkville)
|
12.5 |
BUSA90224 | Managing People |
April (On Campus - Parkville)
January (On Campus - Parkville)
September (On Campus - Parkville)
July (On Campus - Parkville)
|
12.5 |
BUSA90243 | Marketing |
September (On Campus - Parkville)
July (On Campus - Parkville)
January (On Campus - Parkville)
April (On Campus - Parkville)
|
12.5 |
BUSA90001 | Financial Accounting |
September (On Campus - Parkville)
April (On Campus - Parkville)
July (On Campus - Parkville)
January (On Campus - Parkville)
|
12.5 |
BUSA90193 | Managerial Economics |
September (On Campus - Parkville)
July (On Campus - Parkville)
January (On Campus - Parkville)
April (On Campus - Parkville)
|
12.5 |
BUSA90093 | Finance |
September (On Campus - Parkville)
July (On Campus - Parkville)
January (On Campus - Parkville)
April (On Campus - Parkville)
|
12.5 |
AND
25 credit points from
Code | Name | Teaching period | Credit Points |
---|---|---|---|
BUSA90026 | Business Strategy |
April (On Campus - Parkville)
July (On Campus - Parkville)
April (On Campus - Parkville)
January (On Campus - Parkville)
|
12.5 |
BUSA90227 | Operations |
April (On Campus - Parkville)
April (On Campus - Parkville)
September (On Campus - Parkville)
July (On Campus - Parkville)
|
12.5 |
Note: these subjects may be taken concurrently (at the same time)
OR
Option 2
106.25 credit points from
Code | Name | Teaching period | Credit Points |
---|---|---|---|
BUSA90482 | General Management 1 | September (On Campus - Parkville) |
62.5 |
BUSA90483 | General Management 2 | January (On Campus - Parkville) |
43.75 |
AND
25 credit points from
Code | Name | Teaching period | Credit Points |
---|---|---|---|
BUSA90227 | Operations |
April (On Campus - Parkville)
April (On Campus - Parkville)
September (On Campus - Parkville)
July (On Campus - Parkville)
|
12.5 |
BUSA90026 | Business Strategy |
April (On Campus - Parkville)
July (On Campus - Parkville)
April (On Campus - Parkville)
January (On Campus - Parkville)
|
12.5 |
OR
Option 3
Admission into one of the following: MC-ENTRPSP Master of Entrepreneurship, MC-ETRENH Master of Entrepreneurship (Enhanced)
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 31 January 2024
Assessment
Description | Timing | Percentage |
---|---|---|
Contribution to class learning | Throughout the teaching period | 10% |
In-class quizzes
| Throughout the teaching period | 20% |
Syndicate report
| Second half of the teaching period | 10% |
Syndicate presentation
| Second half of the teaching period | 20% |
Final examination
| End of the teaching period | 40% |
Last updated: 31 January 2024
Quotas apply to this subject
Dates & times
- August
Mode of delivery On Campus (Parkville) Contact hours Total time commitment 170 hours Pre teaching start date 22 August 2024 Pre teaching requirements students are required to complete approximately 15 hours of readings to prepare for the subject during the pre-teaching period Teaching period 29 August 2024 to 7 September 2024 Last self-enrol date 21 April 2024 Census date 30 August 2024 Last date to withdraw without fail 6 September 2024 Assessment period ends 14 September 2024
What do these dates mean
Visit this webpage to find out about these key dates, including how they impact on:
- Your tuition fees, academic transcript and statements.
- And for Commonwealth Supported students, your:
- Student Learning Entitlement. This applies to all students enrolled in a Commonwealth Supported Place (CSP).
Subjects withdrawn after the census date (including up to the ‘last day to withdraw without fail’) count toward the Student Learning Entitlement.
Last updated: 31 January 2024
Further information
- Texts
Prescribed texts
There are no specifically prescribed or recommended texts for this subject.
Last updated: 31 January 2024