Analytics for Strategic Management (BUSA90531)

Graduate courseworkPoints: 12.5On Campus (Parkville)

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Overview

Availability(Quotas apply)
January
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Over the past decade, there has been a growing demand for big data and analytics in business and public organisations. As society is moving towards to a “big data world”, there is growing interest for analytics, machine learning and artificial intelligence. While not every manager is going to become a data analyst, the broader spectrum of general managers still needs to understand how they can use the power of analytics to improve their firm’s business performance. In essence, they need to understand what analytics can, and cannot do in terms of contributing to the development of a better and more sustainable overall strategy for their firm. This subject addresses the strategic management issues related to the fast-moving big data world from the general manager’ perspective, as opposed to the data scientist’s perspective.

Intended learning outcomes

Upon completion of this subject, students should be able to:

  • Have a greater appreciation of the power of analytics in creating, revising and implementing a better strategy for the firm
  • Integrate their general management skills with the outputs that analytics can provide
  • Translate analytics outputs into insights for making better decisions
  • lead a wide range of organisations to be data driven
  • be aware of both the potential and the limitations of big data analytics

Last updated: 4 March 2025

Eligibility and requirements

Prerequisites


100 credit points from

Code Name Teaching period Credit Points
BUSA90480 Leadership
September (On Campus - Parkville)
April (On Campus - Parkville)
Summer Term (On Campus - Parkville)
June (On Campus - Parkville)
April (On Campus - Parkville)
 6.25
BUSA90481 Managerial Ethics & Business Environment
April (On Campus - Parkville)
June (On Campus - Parkville)
April (On Campus - Parkville)
September (On Campus - Parkville)
Summer Term (On Campus - Parkville)
 6.25
BUSA90243 Marketing
September (On Campus - Parkville)
July (On Campus - Parkville)
January (On Campus - Parkville)
April (On Campus - Parkville)
 12.5
BUSA90060 Data Analysis
January (On Campus - Parkville)
July (On Campus - Parkville)
September (On Campus - Parkville)
April (On Campus - Parkville)
 12.5
BUSA90093 Finance
September (On Campus - Parkville)
July (On Campus - Parkville)
January (On Campus - Parkville)
April (On Campus - Parkville)
 12.5
BUSA90193 Managerial Economics
September (On Campus - Parkville)
July (On Campus - Parkville)
January (On Campus - Parkville)
April (On Campus - Parkville)
 12.5
BUSA90224 Managing People
April (On Campus - Parkville)
January (On Campus - Parkville)
September (On Campus - Parkville)
July (On Campus - Parkville)
 12.5
BUSA90026 Business Strategy
July (On Campus - Parkville)
September (On Campus - Parkville)
April (On Campus - Parkville)
April (On Campus - Parkville)
January (On Campus - Parkville)
 12.5
BUSA90001 Financial Accounting
September (On Campus - Parkville)
April (On Campus - Parkville)
July (On Campus - Parkville)
January (On Campus - Parkville)
 12.5
BUSA90482 General Management 1
September (On Campus - Parkville)
 62.5
BUSA90483 General Management 2
January (On Campus - Parkville)
 43.75

AND


12.5 credit points from

Code Name Teaching period Credit Points
BUSA90227 Operations
April (On Campus - Parkville)
April (On Campus - Parkville)
September (On Campus - Parkville)
July (On Campus - Parkville)
 12.5

AND

Note: BUSA90227 is a concurrent pre-requisite and may be done concurrently with the subject.

Corequisites

None

Non-allowed subjects

None

Inherent requirements (core participation requirements)

The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.

Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home

Last updated: 4 March 2025

Assessment

DescriptionTimingPercentage

Contribution to class learning

  • 200 words (equivalent)
Hurdle requirement: Students are required to attend 90% of classes to pass the subject,		Throughout the teaching period10%

Individual assignments - mini weekly case write-ups

  • 2700 words (total)
Throughout the teaching period35%

Syndicate assignment

  • 3000 words (total)
End of the teaching period25%

Final Examination

  • 1500 words
Hurdle requirement: Students are required to pass the final exam to pass the subject		End of the teaching period30%

Last updated: 4 March 2025

Quotas apply to this subject

Dates & times

  • January
    Mode of deliveryOn Campus (Parkville)
    Contact hours
    Total time commitment170 hours
    Pre teaching start date 8 January 2024
    Pre teaching requirementsstudents are required to complete approximately 15 hours of readings to prepare for the subject during the pre-teaching period
    Teaching period15 January 2024 to 22 March 2024
    Last self-enrol date 9 January 2024
    Census date 2 February 2024
    Last date to withdraw without fail 1 March 2024
    Assessment period ends29 March 2024

Last updated: 4 March 2025

Further information

  • Texts

    Prescribed texts

    There are no specifically prescribed or recommended texts for this subject.

Last updated: 4 March 2025