Master of Commerce (Marketing) (MC-COMMKTG) // Course structure
About this course
Contact
For currently enrolled students:
Professor Michelle Brown (Co-Director of Doctoral Program)
E: buseco-gradresearch@unimelb.edu.au
mbs.unimelb.edu.au/students/course-planning
For future students:
Associate Professor Andrew Yu (Co-Director of Doctoral Program)
Course structure
The Master of Commerce (Marketing) is a 24-month full-time or part-time equivalent program. The program consists of six compulsory foundation subjects, one core discipline elective, one advanced methods subject and one additional methods subject that must be approved by the program director, two special topics subjects, three electives that must be approved by the program director and a research report (completed over two consecutive semesters).
Year 1
During the first year of the course students complete 100 points.
Progression from Year 1 to Year 2 of the Master of Commerce (Marketing) requires:
- An average of no less than 75% overall in all subjects taken in Year 1; and
- An average of no less than 80% in all the subjects that are offered by the Department of Management and Marketing (subject codes beginning with MKTG, MGMT, and IBUS).
Students who discontinue from the Master of Commerce (Marketing) after Year 1 but have successfully completed the requirements of the Graduate Diploma in Commerce (Marketing) will be eligible to receive the Graduate Diploma in Commerce (Marketing) as an exit award.
Year 2
In the final year of the course students complete 100 points including the 25-point Research Report.
Progression from Year 2 of the Master of Commerce (Marketing) to the Doctor of Philosophy (Business and Economics) requires:
- An average of no less than 75% overall in all subjects taken in Year 2; and
- An average of no less than 80% in all the subjects that are offered by the Department of Management and Marketing (subject codes beginning with MKTG, MGMT, and IBUS); and
- An average of no less than 75% in MGMT90237 Research Report Part 1 and MGMT90238 Research Report Part 2.
Subject options
In their first semester of study, students must take the following core subjects:
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| MKTG90023 | Advanced Consumer Behaviour | Semester 2 (On Campus - Parkville) |
12.5 |
| MGMT90202 | Foundations in Qualitative Methods | Semester 2 (On Campus - Parkville) |
12.5 |
| MGMT90203 | Foundations in Quantitative Methods | Semester 2 (On Campus - Parkville) |
12.5 |
| MGMT90249 | Research Foundations | Semester 2 (On Campus - Parkville) |
12.5 |
In their second semester of study, students must take the following core subjects:
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| MGMT90205 | Research Design | Semester 1 (On Campus - Parkville) |
12.5 |
| MKTG90024 | Advanced Marketing Management | Semester 1 (On Campus - Parkville) |
12.5 |
And one of:
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| MGMT90198 | Advanced Qualitative Research Methods | Not available in 2025 | 12.5 |
| MGMT90199 | Advanced Quantitative Research Methods | Semester 1 (On Campus - Parkville) |
12.5 |
In their third semester of study, students must take the following core subjects:
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| MGMT90237 | Research Report Part 1 |
Semester 1 (Extended) (On Campus - Parkville)
Semester 2 (Extended) (On Campus - Parkville)
|
12.5 |
| MGMT90206 | Management & Marketing Special Topics 1 |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
In their fourth semester of study, students must take the following core subjects:
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| MGMT90238 | Research Report Part 2 |
Semester 1 (Early-Start) (On Campus - Parkville)
Semester 2 (Early-Start) (On Campus - Parkville)
|
12.5 |
| MGMT90207 | Management & Marketing Special Topics 2 |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
In addition to the core subjects shown above, students must complete:
- One Core Discipline subject chosen from
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| IBUS90006 | Advanced International Business | Not available in 2025 | 12.5 |
| MGMT90193 | Advanced Human Resource Management | Not available in 2025 | 12.5 |
| MGMT90196 | Advanced Operations Management | Semester 1 (On Campus - Parkville) |
12.5 |
| MGMT90197 | Advanced Organisational Behaviour | Not available in 2025 | 12.5 |
| MGMT90200 | Advanced Strategic Management | Semester 1 (On Campus - Parkville) |
12.5 |
| MGMT90195 | Advanced Management Theory | Semester 2 (On Campus - Parkville) |
12.5 |
- One additional methods subject approved by the Program Director
This subject can be the advanced method subject not completed as a core subject (MGMT90198 Advanced Qualitive Methods or MGMT90199 Advanced Quantitative Methods). Alternatively, a graduate level subject with a significant research methods component can be chosen from another faculty to meet research interests. Enrolment in subjects from other faculties requires as permission from the Subject Coordinator as well as the Program Director.
- Three elective subjects approved by the Program Director
Enrolment in subjects from other faculties requires permission from the Subject Coordinator as well as the Program Director approval.
Last updated: 27 February 2025