Master of Commerce (Marketing) (MC-COMMKTG)
Masters (Coursework)Year: 2025 Delivered: On Campus (Parkville)
About this course
Contact
For currently enrolled students:
Professor Michelle Brown (Co-Director of Doctoral Program)
E: buseco-gradresearch@unimelb.edu.au
mbs.unimelb.edu.au/students/course-planning
For future students:
Associate Professor Andrew Yu (Co-Director of Doctoral Program)
Overview
| Award title | Master of Commerce (Marketing) |
|---|---|
| Year & campus | 2025 — Parkville |
| CRICOS code | 098523G |
| Fees information | Subject EFTSL, level, discipline and census date |
| Study level & type | Graduate Coursework |
| AQF level | 9 |
| Credit points | 200 credit points |
| Duration | 24 months full-time or 48 months part-time |
The Master of Commerce (Marketing) represents years 1 and 2 of the 5-year doctoral program in Marketing and is only available to students pursuing the doctoral program. Students enrolled in the Master of Commerce (Marketing) will acquire the necessary background knowledge to become independent researchers and scholars in the field of marketing.
Entry requirements
1. In order to be considered for entry, applicants must have completed:
- an undergraduate or postgraduate degree with a major in marketing or cognate background in marketing with a University of Melbourne equivalent weighted average mark of least 75% (H2A) or equivalent; or
- a qualification and professional experience considered to be equivalent; and
- a personal statement outlining why they wish to be considered for the course (maximum of 1,000 words); and
- a Graduate Management Admission Test (GMAT) or Graduate Record Examination (GRE) test, unless the applicant has met one of the conditions for a GMAT/GRE exemption listed below; and
- academic referee reports (except for applicants who have graduated from the University of Melbourne within the last 5 years).
Meeting these requirements does not guarantee selection.
2. In ranking applicants, the selection committee will consider:
- prior academic performance; and
- the results of a Graduate Record Examinations (GRE) test or Graduate Management Admission Test (GMAT) completed within the last 5 years. The following applicants for this course are exempt from submitting a GMAT or GRE test:
- Those who have completed a tertiary degree in Australia or New Zealand within the 18 months prior to the date of application; or
- Those who face significant humanitarian issues;
- performance in an interview during which the applicant’s level of understanding, motivation and time commitment will be assessed; and
- relevant prior research and/or professional experience; and
- referee reports; and
- the personal statement.
3. The Selection Committee may seek further information to clarify any aspect of an application in accordance with the Academic Board rules on the use of selection instruments.
4. Applicants are required to satisfy the university’s English language requirements for graduate courses. For those applicants seeking to meet these requirements by one of the standard tests approved by the Academic Board, performance band 7 is required.
Inherent requirements (core participation requirements)
Inherent requirements are the abilities, knowledge and skills needed to complete this course that must be met by all students. For information on the inherent requirements specific to this course contact the course/program coordinator. In some circumstances reasonable adjustments may be available to enable students to meet these requirements while still preserving the academic integrity of the university's learning, assessment and accreditation processes. For more information on how to seek these adjustments refer to the Student Equity and Disability Support website: https://services.unimelb.edu.au/student-equity/home
Intended learning outcomes
Graduates of this degree will be critical thinkers in relation to marketing theory and practice
On successful completion of this degree students will be able to:
- Describe and explain the fundamental principles influencing consumers, markets, and organisations
- Evaluate the impact of a variety of environmental factors on the organisation and in the market
- Interpret and critically evaluate the latest thinking in marketing research through an appreciation of scholarly literature
Graduates of this degree will be proficient at analysing and evaluating evidence in relation to marketing issues and in developing solutions to problems in organisations and in society both domestically and internationally
On successful completion of this degree students will be able to:
- Apply knowledge of theory to analyse real and hypothetical problems in different domestic and international contexts
- Formulate solutions to business problems by being able to effectively define, structure, and prioritise key issues
- Formulate theories and hypotheses and collect data and analyse data to test their ideas
Graduates of this degree will be effective decision makers in business and commerce
On successful completion of this degree students will be able to:
- Articulate the connection between marketing activities and the performance of the firm
- Evaluate the applicability of various theories and techniques to marketing related problems
- Employ a range of tools of analysis' pertinent to the evaluation of evidence in the business sector
Generic skills
On successful completion of this degree students should have enhanced their skills in:
- Critical evaluation of evidence in support of an argument or proposition;
- Problem solving in marketing through the ability to define, structure, and prioritise issues; and collect and analyse data to test ideas;
- Communication of marketing ideas, theories and solutions to peers and the wider community;
- Ability to synthesize ideas, theories and data in developing solutions to business problems;
- Ethical practice through a knowledge of corporate governance processes and implementation;
- Independent research skills including the retrieval, interpretation and summary of information; and
- Teamwork through collaborative exercises in workshops and assessment.
Graduate attributes
On successful completion of this degree graduates will be:
- Receptive to alternative ideas through a review of the literature and through class participation and assessment;
- Ethical in their approach to research and work practices;
- Advanced in their critical evaluation and use of marketing theories;
- Skilled in undertaking independent research in marketing;
- Advanced in problem solving through their understanding of marketing issues and able to apply marketing theories and research methods to decision making;
- Adept at retrieval, summary and interpretation of data and information through class exercises and assessment;
- Able to apply marketing ideas, theories, models and evidence to real-world business problems;
- Independent and effective in communication of ideas;
- Collaborate and be effective in teams; and
- Ability to take a wider, global perspective of business in society and to be attuned to issues of cultural diversity.
Course structure
The Master of Commerce (Marketing) is a 24-month full-time or part-time equivalent program. The program consists of six compulsory foundation subjects, one core discipline elective, one advanced methods subject and one additional methods subject that must be approved by the program director, two special topics subjects, three electives that must be approved by the program director and a research report (completed over two consecutive semesters).
Year 1
During the first year of the course students complete 100 points.
Progression from Year 1 to Year 2 of the Master of Commerce (Marketing) requires:
- An average of no less than 75% overall in all subjects taken in Year 1; and
- An average of no less than 80% in all the subjects that are offered by the Department of Management and Marketing (subject codes beginning with MKTG, MGMT, and IBUS).
Students who discontinue from the Master of Commerce (Marketing) after Year 1 but have successfully completed the requirements of the Graduate Diploma in Commerce (Marketing) will be eligible to receive the Graduate Diploma in Commerce (Marketing) as an exit award.
Year 2
In the final year of the course students complete 100 points including the 25-point Research Report.
Progression from Year 2 of the Master of Commerce (Marketing) to the Doctor of Philosophy (Business and Economics) requires:
- An average of no less than 75% overall in all subjects taken in Year 2; and
- An average of no less than 80% in all the subjects that are offered by the Department of Management and Marketing (subject codes beginning with MKTG, MGMT, and IBUS); and
- An average of no less than 75% in MGMT90237 Research Report Part 1 and MGMT90238 Research Report Part 2.
Subject options
In their first semester of study, students must take the following core subjects:
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| MKTG90023 | Advanced Consumer Behaviour | Semester 2 (On Campus - Parkville) |
12.5 |
| MGMT90202 | Foundations in Qualitative Methods | Semester 2 (On Campus - Parkville) |
12.5 |
| MGMT90203 | Foundations in Quantitative Methods | Semester 2 (On Campus - Parkville) |
12.5 |
| MGMT90249 | Research Foundations | Semester 2 (On Campus - Parkville) |
12.5 |
In their second semester of study, students must take the following core subjects:
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| MGMT90205 | Research Design | Semester 1 (On Campus - Parkville) |
12.5 |
| MKTG90024 | Advanced Marketing Management | Semester 1 (On Campus - Parkville) |
12.5 |
And one of:
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| MGMT90198 | Advanced Qualitative Research Methods | Not available in 2025 | 12.5 |
| MGMT90199 | Advanced Quantitative Research Methods | Semester 1 (On Campus - Parkville) |
12.5 |
In their third semester of study, students must take the following core subjects:
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| MGMT90237 | Research Report Part 1 |
Semester 1 (Extended) (On Campus - Parkville)
Semester 2 (Extended) (On Campus - Parkville)
|
12.5 |
| MGMT90206 | Management & Marketing Special Topics 1 |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
In their fourth semester of study, students must take the following core subjects:
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| MGMT90238 | Research Report Part 2 |
Semester 1 (Early-Start) (On Campus - Parkville)
Semester 2 (Early-Start) (On Campus - Parkville)
|
12.5 |
| MGMT90207 | Management & Marketing Special Topics 2 |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
In addition to the core subjects shown above, students must complete:
- One Core Discipline subject chosen from
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| IBUS90006 | Advanced International Business | Not available in 2025 | 12.5 |
| MGMT90193 | Advanced Human Resource Management | Not available in 2025 | 12.5 |
| MGMT90196 | Advanced Operations Management | Semester 1 (On Campus - Parkville) |
12.5 |
| MGMT90197 | Advanced Organisational Behaviour | Not available in 2025 | 12.5 |
| MGMT90200 | Advanced Strategic Management | Semester 1 (On Campus - Parkville) |
12.5 |
| MGMT90195 | Advanced Management Theory | Semester 2 (On Campus - Parkville) |
12.5 |
- One additional methods subject approved by the Program Director
This subject can be the advanced method subject not completed as a core subject (MGMT90198 Advanced Qualitive Methods or MGMT90199 Advanced Quantitative Methods). Alternatively, a graduate level subject with a significant research methods component can be chosen from another faculty to meet research interests. Enrolment in subjects from other faculties requires as permission from the Subject Coordinator as well as the Program Director.
- Three elective subjects approved by the Program Director
Enrolment in subjects from other faculties requires permission from the Subject Coordinator as well as the Program Director approval.
Progression from Year 1 to Year 2 of the Master of Commerce (Marketing) requires:
• An average of no less than 75% overall in all subjects taken in Year 1; and
• an average of no less than 80% in all the subjects that are offered by the Department of Management and Marketing (subject codes beginning with MKTG, MGMT, and IBUS).
Progression from Year 2 of the Master of Commerce (Marketing) to the Doctor of Philosophy (Business and Economics) requires:
• An average of no less than 75% overall in all subjects taken in Year 2; and
• an average of no less than 80% in all the subjects that are offered by the Department of Management and Marketing (subject codes beginning with MKTG, MGMT, and IBUS); and
• An average of no less than 75% in MGMT90237 Research Report Part 1 and MGMT90238 Research Report Part 2.
Students who discontinue from the Master of Commerce (Marketing) after Year 1 but have successfully completed the requirements of the Graduate Diploma in Commerce (Marketing) will be eligible to receive the Graduate Diploma in Commerce (Marketing) as an exit award.
Graduate Diploma in Commerce (Marketing)
Students enrolled in the Graduate Diploma in Commerce (Marketing) will need to successfully complete 8 x 12.5-point Master of Commerce (Marketing) subjects comprising three foundation subjects, a minimum of two core management constrained choice subjects and a maximum of three elective subjects over two semesters full-time or four semesters part-time.
Last updated: 27 February 2025