Indigenous Markets and Marketing (MGMT90301)

Graduate courseworkPoints: 12.5Online

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Overview

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May - Online
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Indigenous Markets and Marketing introduces mainstream theory of how these key pillars of business work, with critical learning and engagement on strengths and unique challenges for Indigenous business people and groups. Exploring the underlying beliefs that may be influencing consumer decisions will enhance student business practice towards creating marketing solutions that speak directly to Indigenous markets and marketing Indigenous goods and services. Topics covered will include urban, regional, and remote markets and marketing to domestic, international, and business to business consumers.

Intended learning outcomes

On completion of this subject, students should be able to:

  • Understand, explain and demonstrate in practice understanding of generic and unique aspects influencing Indigenous market exchanges
  • Understand, explain and demonstrate in practice principles of marketing as they apply to Indigenous marketing
  • Understand how to use industry tools for marketing
  • Create a unique and bespoke enterprise marketing plan that incorporates an Indigenous value system whilst contributing towards economic self-determination
  • Discuss and critique generic and Indigenous influenced marketing concepts and practices that further inform the discipline and enterprise challenges of 'working in two worlds'

Generic skills

  • Critical evaluation of evidence in support of an argument or proposition
  • Problem solving in management through the application of appropriate management theories, principles and data
  • Demonstrate a capacity to successfully engage in collaborative activities such as group-based work and activities

Last updated: 4 March 2025