Indigenous Markets and Marketing (MGMT90301)
Graduate courseworkPoints: 12.5Online
Overview
| Availability | May - Online |
|---|---|
| Fees | Look up fees |
Indigenous Markets and Marketing introduces mainstream theory of how these key pillars of business work, with critical learning and engagement on strengths and unique challenges for Indigenous business people and groups. Exploring the underlying beliefs that may be influencing consumer decisions will enhance student business practice towards creating marketing solutions that speak directly to Indigenous markets and marketing Indigenous goods and services. Topics covered will include urban, regional, and remote markets and marketing to domestic, international, and business to business consumers.
Intended learning outcomes
On completion of this subject, students should be able to:
- Understand, explain and demonstrate in practice understanding of generic and unique aspects influencing Indigenous market exchanges
- Understand, explain and demonstrate in practice principles of marketing as they apply to Indigenous marketing
- Understand how to use industry tools for marketing
- Create a unique and bespoke enterprise marketing plan that incorporates an Indigenous value system whilst contributing towards economic self-determination
- Discuss and critique generic and Indigenous influenced marketing concepts and practices that further inform the discipline and enterprise challenges of 'working in two worlds'
Generic skills
- Critical evaluation of evidence in support of an argument or proposition
- Problem solving in management through the application of appropriate management theories, principles and data
- Demonstrate a capacity to successfully engage in collaborative activities such as group-based work and activities
Last updated: 4 March 2025
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 4 March 2025
Assessment
| Description | Timing | Percentage |
|---|---|---|
Individual Quiz marketing principles
| Week 4 | 10% |
Individual minor paper aimed to ensure understanding of basic content and key marketing concepts
| Week 5 | 10% |
Individual Marketing Plan Pitch Students make own marketing plan to ensure students can apply content and present in professional, industry specific, manner
| Week 6 | 40% |
Individual Case Study Paper Students analyse and critique marketing plan/s to ensure students can identify strengths, opportunities, and challenges in markets and marketing tools as applied in industry.
| Week 8 | 40% |
Last updated: 4 March 2025
Dates & times
- May - Online
Coordinator Mark Jones Mode of delivery Online Contact hours 1.5 hours per week for 8 weeks of online seminars Total time commitment 136 hours Teaching period 8 May 2025 to 26 June 2025 Last self-enrol date 19 May 2025 Census date 23 May 2025 Last date to withdraw without fail 13 June 2025 Assessment period ends 27 June 2025
What do these dates mean
Visit this webpage to find out about these key dates, including how they impact on:
- Your tuition fees, academic transcript and statements.
- And for Commonwealth Supported students, your:
- Student Learning Entitlement. This applies to all students enrolled in a Commonwealth Supported Place (CSP).
Subjects withdrawn after the census date (including up to the ‘last day to withdraw without fail’) count toward the Student Learning Entitlement.
Last updated: 4 March 2025
Further information
- Texts
- Related Handbook entries
Last updated: 4 March 2025