Applied Syndicate Project (MKTG90032)

Graduate courseworkPoints: 12.5On Campus (Parkville)

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Overview

Availability(Quotas apply)
Semester 1
Semester 2
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The Applied Syndicate Project in the Master of Marketing Communications is a capstone option. Students will be assigned in small groups to a Project Organisation operating in the Marketing, Communications, Media or related industries. Working in teams, they will undertake a structured marketing and communications or business development exercise pertinent to their industry partner with a strong emphasis on research, analysis and development of recommendations for that industry partner.

Intended learning outcomes

On successful completion of this subject, students should be able to:



  • Apply theory and practice of relevant marketing and communications issues to address real-world business issues currently faced by the marketing, communications and media industry
  • Research, analyse, evaluate and propose practical business solutions within the bounds of the exercise
  • Identify key strategic questions and assess options related to the exercise

Generic skills

On successful completion of this subject, students should have improved the following generic skills:

  • Verbal and written communication skills through interaction with staff at the Project companies, academics and fellow students
  • Project management skills, including an enhanced capacity for accurate scoping of projects, the development of approaches and timelines to address complex business issues and the execution of the required approaches and tasks within the timelines set
  • Team work demonstrated by good communication within the group, understanding of skills brought by individual members, organising for achievement and presenting group report
  • Research, problem solving and critical thinking
  • Documentation preparation and presentation skills through assigned tasks and the Project exercise
  • Interpersonal skills through the Project exercise and assigned tasks
  • Demonstrate key attributes sought by employers including cross-cultural communication skills, interpersonal skills, time management, commercial acumen, initiative with ambiguity, independent learning and team skills.

Last updated: 4 March 2025