Applied Syndicate Project (MKTG90032)
Graduate courseworkPoints: 12.5On Campus (Parkville)
About this subject
Contact information
Semester 1
Mr John Clements john.clements@unimelb.edu.au
Semester 2
Mr John Clements john.clements@unimelb.edu.au
Overview
| Availability(Quotas apply) | Semester 1 Semester 2 |
|---|---|
| Fees | Look up fees |
The Applied Syndicate Project in the Master of Marketing Communications is a capstone option. Students will be assigned in small groups to a Project Organisation operating in the Marketing, Communications, Media or related industries. Working in teams, they will undertake a structured marketing and communications or business development exercise pertinent to their industry partner with a strong emphasis on research, analysis and development of recommendations for that industry partner.
Intended learning outcomes
On successful completion of this subject, students should be able to:
- Apply theory and practice of relevant marketing and communications issues to address real-world business issues currently faced by the marketing, communications and media industry
- Research, analyse, evaluate and propose practical business solutions within the bounds of the exercise
- Identify key strategic questions and assess options related to the exercise
Generic skills
On successful completion of this subject, students should have improved the following generic skills:
- Verbal and written communication skills through interaction with staff at the Project companies, academics and fellow students
- Project management skills, including an enhanced capacity for accurate scoping of projects, the development of approaches and timelines to address complex business issues and the execution of the required approaches and tasks within the timelines set
- Team work demonstrated by good communication within the group, understanding of skills brought by individual members, organising for achievement and presenting group report
- Research, problem solving and critical thinking
- Documentation preparation and presentation skills through assigned tasks and the Project exercise
- Interpersonal skills through the Project exercise and assigned tasks
- Demonstrate key attributes sought by employers including cross-cultural communication skills, interpersonal skills, time management, commercial acumen, initiative with ambiguity, independent learning and team skills.
Last updated: 4 March 2025
Eligibility and requirements
Prerequisites
Students must meet one of the following prerequisite options:
Option 1
Admission into the 200pt Program course entry point in the MC-MKTCOMM Master of Marketing Communications
AND
Completion of a minimum of 100 credit points of study
AND
Note: the following subject/s can also be taken concurrently (at the same time)
| Code | Name | Teaching period | Credit Points |
|---|---|---|---|
| MGMT90148 | Consulting Fundamentals |
Semester 2 (On Campus - Parkville)
Semester 1 (On Campus - Parkville)
|
12.5 |
Option 2
Admission into the 150pt Program course entry point in the MC-MKTCOMM Master of Marketing Communications
AND
Completion of a minimum of 50 credit points of study
AND
Note: the following subject/s can also be taken concurrently (at the same time)
| Code | Name | Teaching period | Credit Points |
|---|---|---|---|
| MGMT90148 | Consulting Fundamentals |
Semester 2 (On Campus - Parkville)
Semester 1 (On Campus - Parkville)
|
12.5 |
Corequisites
None
Non-allowed subjects
| Code | Name | Teaching period | Credit Points |
|---|---|---|---|
| MECM90032 | Marketing Communications Thesis Part 1 |
Semester 2 (On Campus - Parkville)
Semester 1 (On Campus - Parkville)
|
18.75 |
| MECM90033 | Marketing Communications Thesis Part 2 |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
18.75 |
| MULT90019 | Internship II (Semester Long) |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
25 |
MKTG90031 Minor Thesis - Marketing Communications
Recommended background knowledge
Previous study in Marketing, Communications, Media and Communications, Public Relations, Advertising, or other similar cognate area.
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 4 March 2025
Assessment
| Description | Timing | Percentage |
|---|---|---|
Group Progress Notes (groups of 2-3, 1000 words per student)
| From Week 4 to Week 10 | 20% |
Group Business Report (groups of 2-3, 2000 words per student)
| Week 12 | 40% |
Group Presentation (groups of 2-3, 1500 words per student equivalent)
| Week 12 | 20% |
Peer Review Hurdle requirement: The Compulsary Peer Review used to moderate group assignment results. | End of semester | 0% |
Individual Reflection
| End of semester | 20% |
Last updated: 4 March 2025
Quotas apply to this subject
Dates & times
- Semester 1
Principal coordinator John Clements Mode of delivery On Campus (Parkville) Contact hours To be determined in consultation with the subject coordinator, but will include at least the following: regular meetings with your academic supervisor; a minimum of 40 hours at the Project organisation comprising weekly attendance and additional appointments as necessary; 18 hours of instruction and seminars Total time commitment 170 hours Teaching period 3 March 2025 to 1 June 2025 Last self-enrol date 26 January 2025 Census date 31 March 2025 Last date to withdraw without fail 9 May 2025 Assessment period ends 27 June 2025 Semester 1 contact information
Mr John Clements john.clements@unimelb.edu.au
- Semester 2
Principal coordinator John Clements Mode of delivery On Campus (Parkville) Contact hours To be determined in consultation with the subject coordinator, but will include at least the following: regular meetings with your academic supervisor; a minimum of 40 hours at the Project organisation comprising weekly attendance and additional appointments as necessary; 18 hours of instruction and seminars Total time commitment 170 hours Teaching period 28 July 2025 to 26 October 2025 Last self-enrol date 7 July 2025 Census date 1 September 2025 Last date to withdraw without fail 26 September 2025 Assessment period ends 21 November 2025 Semester 2 contact information
Mr John Clements john.clements@unimelb.edu.au
Time commitment details
Estimated total time commitment of 170 hours per semester
What do these dates mean
Visit this webpage to find out about these key dates, including how they impact on:
- Your tuition fees, academic transcript and statements.
- And for Commonwealth Supported students, your:
- Student Learning Entitlement. This applies to all students enrolled in a Commonwealth Supported Place (CSP).
Subjects withdrawn after the census date (including up to the ‘last day to withdraw without fail’) count toward the Student Learning Entitlement.
Additional delivery details
This subject has a quota of 50 students per semester.
Students wishing to take this subject must enrol by the last self enrol date for the relevant semester (6 weeks before semester commences). After the last self enrol date has passed, enrolled students will be rank ordered and the 50 students with the highest WAM (Weighted Average Mark) will be accepted into the subject. All remaining enrolled students will be withdrawn from the subject and will have the opportunity to enrol into an alternative Master of Marketing Communications capstone option.
Last updated: 4 March 2025
Further information
- Texts
- Links to additional information
Last updated: 4 March 2025