Value Creation Strategies (MKTG90038) // Assessment
About this subject
Contact information
Term 2
Prof. Tom Whitford thomas.whitford@unimelb.edu.au
Term 4
Prof. Tom Whitford thomas.whitford@unimelb.edu.au
Assessment
| Description | Timing | Percentage |
|---|---|---|
Group business model canvas analysis – diagram plus analysis commentary
| Week 4 | 20% |
Online quizzes
| From Week 2 to Week 7 | 20% |
Online participation in webinars and weekly discussion board
| Throughout the teaching period | 10% |
Exam
| During the examination period | 50% |
Last updated: 4 March 2025