Value Creation Strategies (MKTG90038)
Graduate courseworkPoints: 12.5Online
About this subject
Contact information
Term 2
Prof. Tom Whitford thomas.whitford@unimelb.edu.au
Term 4
Overview
| Availability | Term 2 - Online Term 4 - Online |
|---|---|
| Fees | Look up fees |
This subject exposes students to an integrated perspective of the firm, how it interfaces with its environment, and how it creates and sustains value. Critical to the creation of value is the way a firm interacts with its various stakeholders. The subject builds a conceptual framework to examine the choices managers face in determining how best to create value, and how these choices may be shaped by key stakeholders including: government, society, trading partners, customers, employees and competitors. A key focus of this subject is on value creation as a cross disciplinary and cross firm activity. As such, the focus is on value creation from multiple disciplinary perspectives including strategy, entrepreneurship, marketing, HRM, supply chain management and organisational design.
Intended learning outcomes
On successful completion of this subject, students should be able to:
- Explain the major factors driving the focus on more effective value creation practices;
- Connect all value creation activities undertaken by firms and articulate the extent to which they are mutually reinforcing;
- Appreciate the importance and role of new product / service development in determining overall value creation performance;
- Describe theory relevant to the value creation process;
- Explain the issues and challenges facing organisations managing activities involving value creation in an international context;
- Describe the role and importance of emerging technologies and business models in creating and sustaining value;
- Explain the need for coordinated product and process design within the firm, and between members of the value chain;
- Identify a range of strategies for positioning the firm to maximize value potential in dynamic competitive environments.
Generic skills
- Critical evaluation of evidence in support of an argument or proposition;
- Problem solving in management through the ability to define, structure, and prioritise issues; and collect and analyse data to test ideas;
- Communication of business-related ideas, theories and solutions to peers and the wider community;
- Ability to synthesize ideas, theories and data in developing solutions to business problems;
- Ethical practice through a knowledge of corporate governance processes and implementation;
- Research skills including the retrieval of information from a variety of sources;
- Teamwork through collaborative exercises in assessment.
Last updated: 4 March 2025
Eligibility and requirements
Prerequisites
None
Corequisites
None
Non-allowed subjects
| Code | Name | Teaching period | Credit Points |
|---|---|---|---|
| MKTG90037 | Managing for Value Creation |
Semester 1 (On Campus - Parkville)
Summer Term (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 4 March 2025
Assessment
| Description | Timing | Percentage |
|---|---|---|
Group business model canvas analysis – diagram plus analysis commentary
| Week 4 | 20% |
Online quizzes
| From Week 2 to Week 7 | 20% |
Online participation in webinars and weekly discussion board
| Throughout the teaching period | 10% |
Exam
| During the examination period | 50% |
Last updated: 4 March 2025
Dates & times
- Term 2 - Online
Principal coordinator Tom Whitford Mode of delivery Online Contact hours 36 hours equivalent Total time commitment 170 hours Pre teaching start date 28 April 2025 Pre teaching requirements During the pre-teaching period, students should familiarise themselves with the learning platform and the subject requirements. Teaching period 5 May 2025 to 29 June 2025 Last self-enrol date 29 April 2025 Census date 23 May 2025 Last date to withdraw without fail 13 June 2025 Assessment period ends 6 July 2025 Term 2 contact information
Prof. Tom Whitford thomas.whitford@unimelb.edu.au
- Term 4 - Online
Principal coordinator Tom Whitford Mode of delivery Online Contact hours 36 hours equivalent Total time commitment 170 hours Pre teaching start date 6 October 2025 Pre teaching requirements During the pre-teaching period, students should familiarise themselves with the learning platform and the subject requirements. Teaching period 13 October 2025 to 7 December 2025 Last self-enrol date 7 October 2025 Census date 31 October 2025 Last date to withdraw without fail 21 November 2025 Assessment period ends 14 December 2025 Term 4 contact information
Prof. Tom Whitford thomas.whitford@unimelb.edu.au
What do these dates mean
Visit this webpage to find out about these key dates, including how they impact on:
- Your tuition fees, academic transcript and statements.
- And for Commonwealth Supported students, your:
- Student Learning Entitlement. This applies to all students enrolled in a Commonwealth Supported Place (CSP).
Subjects withdrawn after the census date (including up to the ‘last day to withdraw without fail’) count toward the Student Learning Entitlement.
Last updated: 4 March 2025
Further information
- Texts
- Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Please note Single Subject Studies via Community Access Program is not available to student visa holders or applicants
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
Last updated: 4 March 2025