Further information: B2B Marketing (MKTG90048) — The University of Melbourne Handbook

You’re currently viewing the 2025 version of this subject

Further information

Texts
Prescribed texts
There are no specifically prescribed or recommended texts for this subject.
Related Handbook entries
This subject contributes to the following:
Type Name
Course Master of Digital Marketing
Course Master of Management (Marketing)

Last updated: 19 November 2025