Global Marketing (MKTG20009)
Undergraduate level 2Points: 12.5On Campus (Parkville)
About this subject
Contact information
Semester 1
Dr Menuka Jayaratne: menuka.jayaratne@unimelb.edu.au
Overview
| Availability | Semester 1 |
|---|---|
| Fees | Look up fees |
This subject provides an introduction to marketing in the international marketplace. Topics covered include the cultural, economic, political and ethical environments within which global marketing occurs; drivers toward globalisation; foreign market assessment, selection and analysis; international product policy; international advertising and promotion; channel management; coordinating global marketing.
Intended learning outcomes
On successful completion of this subject, students should be able to:
- Appreciate and evaluate some of the major analytical frameworks that form the basis of international/global marketing management;
- Demonstrate an understanding of the complexities of operating in the global marketplace;
- Describe and appraise the skills/mindsets required for formulating and implementing successful marketing strategies in foreign countries; and
- Critically evaluate some of the major debates occurring in the field of international marketing.
Generic skills
On successful completion of this subject, students should have improved the following generic skills:
- High level of development: collaborative learning; team work; application of theory to practice.
- Moderate level of development: oral communication; written communication; problem solving; interpretation and analysis; critical thinking; synthesis of data and other information; evaluation of data and other information; accessing data and other information from a range of sources; receptiveness to alternative ideas.
- Some level of development: use of computer software.
Last updated: 9 April 2025
Eligibility and requirements
Prerequisites
Note: the following subject/s can also be taken concurrently (at the same time)
| Code | Name | Teaching period | Credit Points |
|---|---|---|---|
| MKTG10001 | Principles of Marketing |
Semester 1 (On Campus - Parkville)
Semester 2 (On Campus - Parkville)
|
12.5 |
Corequisites
None
Non-allowed subjects
None
Recommended background knowledge
Please refer to Prerequisites and Corequisites.
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 9 April 2025
Assessment
| Description | Timing | Percentage |
|---|---|---|
Tutorial participation
| Throughout the teaching period | 10% |
Individual assignment
| Week 5 | 20% |
Group presentation (groups of 4-5 students)
| Week 9 | 10% |
Group assignment (groups of 4-5 students)
| Week 11 | 20% |
End-of-semester examination
| During the examination period | 40% |
Last updated: 9 April 2025
Dates & times
- Semester 1
Principal coordinator Menuka Jayaratne Mode of delivery On Campus (Parkville) Contact hours One 2-hour lecture and a 1-hour tutorial per week Total time commitment 170 hours Teaching period 3 March 2025 to 1 June 2025 Last self-enrol date 14 March 2025 Census date 31 March 2025 Last date to withdraw without fail 9 May 2025 Assessment period ends 27 June 2025 Semester 1 contact information
Dr Menuka Jayaratne: menuka.jayaratne@unimelb.edu.au
Time commitment details
170 hours
What do these dates mean
Visit this webpage to find out about these key dates, including how they impact on:
- Your tuition fees, academic transcript and statements.
- And for Commonwealth Supported students, your:
- Student Learning Entitlement. This applies to all students enrolled in a Commonwealth Supported Place (CSP).
Subjects withdrawn after the census date (including up to the ‘last day to withdraw without fail’) count toward the Student Learning Entitlement.
Last updated: 9 April 2025
Further information
- Texts
- Related Handbook entries
- Breadth options
This subject is available as breadth in the following courses:
- Bachelor of Arts
- Bachelor of Biomedicine
- Bachelor of Design
- Bachelor of Environments
- Bachelor of Fine Arts (Acting)
- Bachelor of Fine Arts (Animation)
- Bachelor of Fine Arts (Dance)
- Bachelor of Fine Arts (Film and Television)
- Bachelor of Fine Arts (Music Theatre)
- Bachelor of Fine Arts (Production)
- Bachelor of Fine Arts (Screenwriting)
- Bachelor of Fine Arts (Theatre)
- Bachelor of Fine Arts (Visual Art)
- Bachelor of Music
- Bachelor of Science
- Available through the Community Access Program
About the Community Access Program (CAP)
This subject is available through the Community Access Program (also called Single Subject Studies) which allows you to enrol in single subjects offered by the University of Melbourne, without the commitment required to complete a whole degree.
Please note Single Subject Studies via Community Access Program is not available to student visa holders or applicants
Entry requirements including prerequisites may apply. Please refer to the CAP applications page for further information.
- Available to Study Abroad and/or Study Exchange Students
Last updated: 9 April 2025