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Master of Commerce (Marketing) (MC-COMMKT) // Course structure
About this course
Coordinator
Ben Neville
Contact
Currently enrolled students:
- General information: https://ask.unimelb.edu.au
- Contact Stop 1
Future Students:
- Further information: mbs.unimelb.edu.au
- Submit an enquiry
Course structure
The Master of Commerce (Marketing) is an 18 month full-time or 36 month part-time program. The program consists of three foundation subjects, one advanced level methods subject, two core Management constrained choice subjects, four elective subjects and the (double subject) Research Report.
Subject options
RESEARCH PATHWAY
Three foundation subjects
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| MGMT90202 | Foundations in Qualitative Methods | Semester 1 (On Campus - Parkville) |
12.5 |
| MGMT90203 | Foundations in Quantitative Methods | Semester 1 (On Campus - Parkville) |
12.5 |
| MGMT90205 | Organisation Research Decisions & Design | Semester 1 (On Campus - Parkville) |
12.5 |
One core Advanced Methods subject
At least one subject must be selected from our advanced-level Methods subjects:
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| MGMT90198 | Advanced Qualitative Research Methods | Semester 2 (On Campus - Parkville) |
12.5 |
| MGMT90199 | Advanced Quantitative Research Methods | Semester 2 (On Campus - Parkville) |
12.5 |
Two core Management constrained choice subjects
A maximum of three subjects must be selected from our advanced-level Marketing subjects:
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| MKTG90023 | Advanced Consumer Behaviour | Semester 2 (On Campus - Parkville) |
12.5 |
| MKTG90024 | Advanced Marketing Management | Semester 1 (On Campus - Parkville) |
12.5 |
Four elective subjects
A minimum of two subjects chosen from our Advanced Masters-level subjects:
| Code | Name | Study period | Credit Points |
|---|---|---|---|
| IBUS90006 | Advanced International Business | Not available in 2018 | 12.5 |
| MGMT90193 | Advanced Human Resource Management | Semester 2 (On Campus - Parkville) |
12.5 |
| MGMT90195 | Advanced Management Theory | Semester 1 (On Campus - Parkville) |
12.5 |
| MGMT90196 | Advanced Operations Management | Not available in 2018 | 12.5 |
| MGMT90197 | Advanced Organisational Behaviour | Semester 2 (On Campus - Parkville) |
12.5 |
| MGMT90200 | Advanced Strategic Management | Not available in 2018 | 12.5 |
| MKTG90023 | Advanced Consumer Behaviour | Semester 2 (On Campus - Parkville) |
12.5 |
| MKTG90024 | Advanced Marketing Management | Semester 1 (On Campus - Parkville) |
12.5 |
A maximum of two subjects chosen from any of our Masters-level subject offerings or from outside the department with program director approval. We recommend that students in the research pathway do all advanced level subjects.
Research Report
The research report comprises 25 points in total. Students can enrol in the research report across two semesters or in a single semester.
Students must complete the research report or equivalent to be eligible to apply for entry into the PhD program.
Students who have previously completed a research project/component that accounts for at least 25% of their year’s work during a four-year Honours degree or equivalent will be exempt from undertaking MGMT90237 and MGMT90238 Research Report Part 1 and 2.
Last updated: 12 November 2024