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Master of Marketing (294BE)

Masters (Coursework)Year: 2019 Delivered: On Campus (Parkville)

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Overview

Award titleMaster of Marketing
Year & campus2019 — Parkville
Fees informationSubject EFTSL, level, discipline and census date
Study level & typeGraduate Coursework
AQF level 9
Credit points162.5 credit points
Duration18 months full time or 42 months part time

The Master of Marketing (MMktg) aims to equip marketing managers with an understanding of the issues involved in the analysis, planning, implementation, and control of marketing programs. Graduates will gain an in-depth understanding of the primary tasks and functions used to achieve the fundamental objectives of marketing management, which are attracting and retaining customers.

Entry requirements

This version of the course does not accept new applications in 2016

1. The Selection Committee will evaluate the applicant’s ability to pursue successfully the course using the following criterion –

  • an undergraduate degree with at least H2B (70%) average; and
  • a minimum of two years full time relevant work experience normally gained after graduating from an undergraduate degree.

2. The Selection Committee may conduct interviews for short listed applicants or call for referees reports and employer references to elucidate any of the matters referred to above.

3. The Selection Committee may seek further information to clarify any aspect of an application in accordance with the Academic Board rules on the use of selection instruments

Core participation requirements

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (2005), and Students Experiencing Academic Disadvantage Policy, academic requirements for this subject are articulated in the Subject Description, Subject Objectives, Generic Skills and Assessment Requirements of this entry.The University is dedicated to providingsupport to those with special requirements. Further details on the disability support scheme can be found at the Disability Liaison Unit website. http://www.services.unimelb.edu.au/disability/

Intended learning outcomes

The Master of Marketing (MMktg) aims to equip marketing managers with an understanding of the issues involved in the analysis, planning, implementation, and control of marketing programs. Graduates will gain an in-depth understanding of the primary tasks and functions used to achieve the fundamental objectives of marketing management, which are attracting and retaining customers.

Course structure

The Master of Marketing is a 13 subject program, comprising two initial integrative unit subjects, followed by a core of eight subjects. Six of these subjects/units are General Management subjects and the remainder are Marketing Management subjects.

Subject options

Required subjects

Code Name Study period Credit Points
BUSA90480 Leadership
Summer Term
March
March
June
September
6.25
BUSA90481 Social Responsibility and Ethics
Summer Term
April
April
June
September
6.25
BUSA90001 Financial Accounting
January
January
July
September
12.5
BUSA90224 Managing People
January
June
July
September
12.5
BUSA90060 Data Analysis
January
January
April
July
September
12.5
BUSA90193 Managerial Economics
January
April
July
September
12.5
BUSA90042 Consumer Behaviour
July
12.5
BUSA90261 Marketing Strategy
May
September
12.5
BUSA90258 Marketing Research
September
12.5
BUSA90243 Marketing
January
April
April
September
12.5

Electives

The remaining four subjects must be chosen from a range of marketing and marketing-related electives and should include subjects such as

Code Name Study period Credit Points
BUSA90299 Product Management
July
12.5
BUSA90273 Negotiations
February
April
July
12.5
BUSA90172 Leadership and Change
September
12.5
BUSA90248 Marketing Communications
April
12.5
BUSA90013 Brand Management
Summer Term
June
October
12.5

Last updated: 3 April 2019