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Product Management (BUSA90299)

Graduate courseworkPoints: 12.5On Campus (Parkville)

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Overview

Year of offer2019
Subject levelGraduate coursework
Subject codeBUSA90299
Campus
Parkville
Availability(Quotas apply)
July
FeesSubject EFTSL, Level, Discipline & Census Date

Students should:

  • understand the issues involved in developing product strategies, including related services marketing issues
  • develop the analytical skills necessary when using market research and developing sound product related decisions
  • gain a conceptual framework for organising thinking about product related problems
  • understand the marketing or product manager's role in developing product strategies

Intended learning outcomes

On completing the subject, students should understand:

  • alternative strategies for conceptualising products and identifying product-markets
  • how product decisions may contribute to creating competitive advantage
  • how to analyse industries, make changes in product strategies over time, and respond to competitive moves
  • the issues involved in the development and management of new products, including proactive versus reactive approaches to product development, market entry considerations, product positioning, value-based pricing methods, and the design and market testing of new products
  • how to manage product lines, with particular attention paid to evaluating potential synergies among products
  • the relationship of product decisions to other marketing decisions involving price, promotion and distribution channels
  • special topics in product management, including legal constraints and organisational issues

Eligibility and requirements

Prerequisites

Code Name Teaching period Credit Points
BUSA90480 Leadership
Summer Term
March
March
June
September
6.25
BUSA90481 Social Responsibility and Ethics
Summer Term
April
April
June
September
6.25
BUSA90060 Data Analysis
January
January
April
July
September
12.5
BUSA90193 Managerial Economics
January
April
July
September
12.5
BUSA90224 Managing People
January
June
July
September
12.5
BUSA90227 Operations
January
April
July
September
12.5
BUSA90243 Marketing
January
April
April
September
12.5
BUSA90001 Financial Accounting
January
January
July
September
12.5
BUSA90093 Financial Management
January
April
April
July
12.5
BUSA90074 Global Business Economics
April
July
September
12.5
BUSA90026 Business Strategy
January
April
September
12.5

Corequisites

None

Non-allowed subjects

None

Core participation requirements

The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.

Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home

Assessment

Description

  • Class participation and assessment 15%
  • One page individual case write-ups (equivalent to 500 words) 15%
  • Syndicate oral analysis (equivalent to 600 words) 10%
  • Midterm test (1 hour) 15%
  • Final examination (2 hours, hurdle requirement) 45%

Quotas apply to this subject

Dates & times

  • July
    Mode of deliveryOn Campus — Parkville
    Contact hours30 hours
    Pre teaching start date24 June 2019
    Pre teaching requirementsstudents are required to complete approximately 15 hours of readings to prepare for the subject during pre-teaching period
    Teaching period 1 July 2019 to 4 August 2019
    Last self-enrol date28 April 2019
    Census date 5 July 2019
    Last date to withdraw without fail26 July 2019
    Assessment period ends 8 August 2019

    July contact information

    Melbourne Business School

    Degree Program Services

    Email: programservices@mbs.edu

Additional delivery details

This subject is only available to students admitted to MC-BA, MC-BAPT, or students with permission of the MBA course coordinator

This subject is a quota subject and places are limited. Students may provisionally enrol via the Student Portal, but places are not guaranteed until selection is completed. You will be notified in writing by the Student Centre if you are selected.

The students will be selected on the first come, first served basis. If any student is approaching the course completion date, s/he will get priority in enrolment.

Further information

Last updated: 3 April 2019