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Product Management (BUSA90299)
Graduate courseworkPoints: 12.5On Campus (Parkville)
About this subject
- Overview
- Eligibility and requirements
- Assessment
- Dates and times
- Further information
- Timetable(opens in new window)
Contact information
July
Overview
Availability(Quotas apply) | July |
---|---|
Fees | Look up fees |
Students should:
- understand the issues involved in developing product strategies, including related services marketing issues
- develop the analytical skills necessary when using market research and developing sound product related decisions
- gain a conceptual framework for organising thinking about product related problems
- understand the marketing or product manager's role in developing product strategies
Intended learning outcomes
On completing the subject, students should understand:
- alternative strategies for conceptualising products and identifying product-markets
- how product decisions may contribute to creating competitive advantage
- how to analyse industries, make changes in product strategies over time, and respond to competitive moves
- the issues involved in the development and management of new products, including proactive versus reactive approaches to product development, market entry considerations, product positioning, value-based pricing methods, and the design and market testing of new products
- how to manage product lines, with particular attention paid to evaluating potential synergies among products
- the relationship of product decisions to other marketing decisions involving price, promotion and distribution channels
- special topics in product management, including legal constraints and organisational issues
Last updated: 3 November 2022
Eligibility and requirements
Prerequisites
Code | Name | Teaching period | Credit Points |
---|---|---|---|
BUSA90480 | Leadership |
Summer Term (On Campus - Parkville)
March (On Campus - Parkville)
March (On Campus - Parkville)
June (On Campus - Parkville)
September (On Campus - Parkville)
|
6.25 |
BUSA90481 | Social Responsibility and Ethics |
April (On Campus - Parkville)
April (On Campus - Parkville)
June (On Campus - Parkville)
Summer Term (On Campus - Parkville)
September (On Campus - Parkville)
|
6.25 |
BUSA90060 | Data Analysis |
April (On Campus - Parkville)
January (On Campus - Parkville)
July (On Campus - Parkville)
January (On Campus - Parkville)
September (On Campus - Parkville)
|
12.5 |
BUSA90193 | Managerial Economics |
January (On Campus - Parkville)
April (On Campus - Parkville)
September (On Campus - Parkville)
July (On Campus - Parkville)
|
12.5 |
BUSA90224 | Managing People |
June (On Campus - Parkville)
September (On Campus - Parkville)
January (On Campus - Parkville)
July (On Campus - Parkville)
|
12.5 |
BUSA90227 | Operations |
April (On Campus - Parkville)
July (On Campus - Parkville)
September (On Campus - Parkville)
January (On Campus - Parkville)
|
12.5 |
BUSA90243 | Marketing |
April (On Campus - Parkville)
April (On Campus - Parkville)
January (On Campus - Parkville)
September (On Campus - Parkville)
|
12.5 |
BUSA90001 | Financial Accounting |
January (On Campus - Parkville)
January (On Campus - Parkville)
July (On Campus - Parkville)
September (On Campus - Parkville)
|
12.5 |
BUSA90093 | Financial Management |
January (On Campus - Parkville)
April (On Campus - Parkville)
April (On Campus - Parkville)
July (On Campus - Parkville)
|
12.5 |
BUSA90074 | Global Business Economics |
April (On Campus - Parkville)
July (On Campus - Parkville)
September (On Campus - Parkville)
|
12.5 |
BUSA90026 | Business Strategy |
January (On Campus - Parkville)
September (On Campus - Parkville)
April (On Campus - Parkville)
|
12.5 |
Corequisites
None
Non-allowed subjects
None
Inherent requirements (core participation requirements)
The University of Melbourne is committed to providing students with reasonable adjustments to assessment and participation under the Disability Standards for Education (2005), and the Assessment and Results Policy (MPF1326). Students are expected to meet the core participation requirements for their course. These can be viewed under Entry and Participation Requirements for the course outlines in the Handbook.
Further details on how to seek academic adjustments can be found on the Student Equity and Disability Support website: http://services.unimelb.edu.au/student-equity/home
Last updated: 3 November 2022
Assessment
Additional details
- Class participation and assessment 15%
- One page individual case write-ups (equivalent to 500 words) 15%
- Syndicate oral analysis (equivalent to 600 words) 10%
- Midterm test (1 hour) 15%
- Final examination (2 hours, hurdle requirement) 45%
Last updated: 3 November 2022
Quotas apply to this subject
Dates & times
- July
Mode of delivery On Campus (Parkville) Contact hours 30 hours Pre teaching start date 24 June 2019 Pre teaching requirements students are required to complete approximately 15 hours of readings to prepare for the subject during pre-teaching period Teaching period 1 July 2019 to 4 August 2019 Last self-enrol date 28 April 2019 Census date 5 July 2019 Last date to withdraw without fail 26 July 2019 Assessment period ends 8 August 2019 July contact information
Additional delivery details
This subject is only available to students admitted to MC-BA, MC-BAPT, or students with permission of the MBA course coordinator
This subject is a quota subject and places are limited. Students may provisionally enrol via the Student Portal, but places are not guaranteed until selection is completed. You will be notified in writing by the Student Centre if you are selected.
The students will be selected on the first come, first served basis. If any student is approaching the course completion date, s/he will get priority in enrolment.
Last updated: 3 November 2022
Further information
- Texts
Prescribed texts
There are no specifically prescribed or recommended texts for this subject.
- Subject notes
This subject is only available to students admitted to MC-BA, MC-BAPT, or students with permission of the MBA course coordinator
- Related Handbook entries
This subject contributes to the following:
Type Name Course Master of Marketing Course Graduate Diploma in Marketing Course Master of Business Administration Course Master of Marketing Course Master of Business Administration/Master of Marketing Course Master of Marketing - Available to Study Abroad and/or Study Exchange Students
This subject is available to students studying at the University from eligible overseas institutions on exchange and study abroad. Students are required to satisfy any listed requirements, such as pre- and co-requisites, for enrolment in the subject.
Last updated: 3 November 2022